The Business Bytes
TBB BUREAU
GURUGRAM, MAY 12, 2022
SpiceJet and Axis Bank on Thursday launched a co-branded credit card that will come in two variants, the airline said in a statement.
The card comes in two variants – SpiceJet Axis Bank Voyage and Voyage Black, and is designed to enable customers use the rewards earned on their daily spends for booking flights and add-ons, thus encouraging both travel and digital payments embedded with benefits of the SpiceJet frequent flyer programme, SpiceClub, it said.
SpiceJet Axis Bank Voyage and Voyage Black credit cards were officially launched at Indira Gandhi International Airport in the presence of SpiceJet CMD Ajay Singh and Axis Bank CEO and MD Amitabh Chaudhary where they unveiled a special SpiceJet-Axis Bank credit card livery on a SpiceJet Boeing 737 MAX aircraft.
Through this collaboration, the two brands hope to capitalize on the resurgent demand for travel following two years of stagnation caused by the pandemic. Further, with the shared goal of expanding their reach to Tier 2 & 3 cities and other synergies, the brandsare committed to serving a much larger populace.
“This card will make every customer journey an even more rewarding one. We are the pioneers of the frequent flyer program for budget airlines in the country and this partnership with Axis Bank significantly strengthens the value offering of SpiceClub. Our association with Axis Bank – founded on the shared vision to offer unparalleled customer experience – is yet another innovative step towards creating a world class travel experience,” said Ajay Singh.
Commenting on the occasion, Amitabh Chaudhry said, “We are delighted to partner with SpiceJet, a brand that shares our vision of expansive reach and unmatched services. As we strive to give our customers a hassle-free payments experience across all touchpoints, this partnership becomes key, especially as we witness travel opening up again and becoming a leading category. The two teams will work together to bring in the synergies, with best of offers and services, thereby truly making a difference to the customers and their travel experience.”
Sandeep Ghosh, Group Country Manager, India and South Asia, Visa said, “With air travel across the country coming back to pre-pandemic levels, consumers rely on credit cards for unique benefits and value-adds while on the move. Globally, credit cards that offer the best of on ground and inflight experiences remain a popular choice for air travellers. At Visa, we have helped power the SpiceJet Axis Bank Voyage credit card to cater exclusively to the needs and indulgences of the discerning Indian air traveller. We are confident of the card setting a new benchmark for air travellers in the country.”
