The Business Bytes
Bhubaneswar, July 19, 2024 (TBB Bureau): Suryoday Small Finance Bank (SSFB), a leader in India’s digital banking revolution, has announced the launch of its trailblazing women-managed branches — Suryoday Roshni. Marking a historic first in the Small Finance Bank sector, these branches are dedicated to addressing the distinct financial needs of microfinance customers with a focus on women.
The inaugural rollout of Suryoday Roshni features six Inclusive Finance Branches strategically located across India, with the flagship branch situated in Konisi, Ganjam district in Odisha. Designed to cater specifically to women, these branches aim to deliver a tailored banking experience that meets the unique financial requirements of female customers.
The Suryoday Roshni network now encompasses six locations, including Govandi (Mumbai), K.R. Pete & Ram Mandir (Karnataka), Konisi (Odisha), Vallioor, and Ganapathy (Tamil Nadu).
Each branch is staffed by a team of over 50 highly trained professionals. With this groundbreaking initiative, SSFB’s branch network expands to over 675 locations nationwide, underscoring its dedication to providing accessible and user-friendly banking services.
The Suryoday Roshni branches will offer an extensive range of banking products and services, including savings accounts, loans, and investment options. This initiative is designed to provide women with a comfortable and understanding banking environment, ensuring their financial goals are met with the utmost care and expertise.
As the first Small Finance Bank to introduce exclusively women-managed branches, Suryoday Roshni represents a significant achievement for SSFB. These branches, managed entirely by female staff, create a supportive and empathetic environment for customers seeking financial services.
Commenting on this milestone, Suryoday Small Finance Bank MD & CEO R. Baskar Babu said, “Suryoday Small Finance Bank remains committed to innovation and customer-centric solutions. Suryoday Roshni embodies our dedication to empowering women and enhancing financial independence. Our all-women branches, led by skilled and knowledgeable staff, will offer expert financial guidance tailored to our customers’ diverse needs.”
“The launch of these six branches across various locations provides a welcoming and inclusive atmosphere where customers can access a full suite of banking products and services. With Suryoday Roshni, SSFB continues to advance its commitment to diversity and inclusion,” he added.
