The Business Bytes
TBB BUREAU
NEW DELHI, MAY 19, 2023
Tata Power, one of India’s largest integrated power companies, and News18 took their mass movement ‘Sustainable Is Attainable (SIA)’ to a new high, by inaugurating the SIA Fest at New Delhi on Thursday. The fest witnessed the convergence of leaders from diverse fields, made a decisive bid towards India’s global green leadership. It reinforced the call for mass collective awakening, and behavioural shift, to ensure that India sets new benchmarks in green energy transition.
Delivering the keynote address, Union Power Minister RK Singh hailed India as a global leader in energy transition, and a trailblazer. “Our per capita carbon emissions are one-third of global levels. In the 2015 Paris Summit we pledged that by 2030 we would have 40 per cent of our total energy from non-fossil fuels; we’re already at 42.8 per cent seven years ahead of the deadline. We have also emerged as the most attractive markets for renewables,” said Singh.
Lauding the ‘Sustainable Is Attainable’ initiative, Union Minister for Environment, Forest & Climate Change Bhupender Yadav said such actions galvanize community action. “One Earth, One Future is the right approach to development. We are working with the whole-of-government and whole-of-society approach to fight climate change. All arms of the government are working together to ensure Sustainable Is Attainable,” said Yadav.
Speaking on the occasion, Tata Power CEO & MD Praveer Sinha said, “SIA Fest is a unique celebration of a mission which promises that sustainability is indeed attainable in our country. It has helped us create a narrative around how a diverse set of stakeholders have to play a critical role to bring about lasting change. ‘Sabka Prayas’ or active participation of all will ensure India’s journey to energy transition. India is well poised to show the world how a growing economy can drive this transition to clean energy. The movement Sustainable Is Attainable aims to enable a better understanding of the conversation around sustainability and green transition.”
Applauding the initiatives of the Government of India, Sinha highlighted how various initiatives including solarisation of agriculture, electrification of rural areas, and enabling commercial and industrial establishments to adopt rooftop solutions are driving this change towards a greener future.
“To foster the Green Energy culture in India through the Sustainable Is Attainable campaign, we have strived hard to raise awareness and empower Indian consumers with the knowledge necessary to embrace and demand cleaner energy solutions. The SIA Fest catapults this movement by bringing key policy makers, leaders, influencers, and change makers on a common platform, paving the way for a green and clean future for India,” added Sinha.
The Fest also saw participation from corporate leaders, Ambassadors and delegates of foreign embassies in India.
“Both India and the European Union are making massive investments in the transition towards a greener energy mix. India and the European Union together can help shape the global agenda, and work together for the common global good. The fight against climate change is an important component of our strategic partnership. India has experience in terms of scale which is going to be instrumental for global solutions,” said Ugo Astuto, Ambassador of the European Union to India and Bhutan.
“We just cannot park everything with the government, we have to take actions ourselves,” said Freddy Svane, Ambassador of Denmark to India, while reiterating the need for collective community action for sustainability.”
The future of India lies firmly in the hands of the present, and it is important that everyone comes together to strive to build a vibrant, clean, green and sustainable tomorrow, said many participants.
“Our partnership with Tata Power to drive the Green Energy Culture in India is fuelled by our commitment to build awareness and empower the Indian consumers with the knowledge that inspires them to adopt and demand cleaner energy. Over the past few months, we have engaged with our varied audiences across news channels and digital properties with compelling content showcasing how sustainability is attainable. The SIA Fest elevates the movement by instilling conversations amongst policy makers, key opinion leaders, and consumers to drive an attitudinal shift towards sustainable energy,” said Avinash Kaul, Chief Executive Officer, Network18 (Broadcast) & Managing Director A+E Networks.
The SIA Fest was a significant leap forward for the Sustainable Is Attainable Movement as it created a vibrant platform for fostering dialogue and promoting the adoption of green energy in India. By celebrating sustainability and garnering support from key leaders, the fest aimed to inspire millions of Indians to embrace and achieve sustainable lifestyles.
