The Business Bytes
TBB BUREAU
BHUBANESWAR, MARCH 31, 2022
Symphony Limited, world’s largest manufacturer of air-coolers has recently launched its Direct-to-Consumer (D2C) website. At a time when more consumers prefer ordering online, Symphony Ltd wants to ensure that the brand is omnipresent and is easily accessible across all touchpoints by their consumers.
With the launch of the D2C website, the company has gone one step further with multiple offerings. The brand has offered a special discount of Rs 250 for the first-time users who can avail it with coupon code WELCOME250 and get free delivery of the coolers across India.
Staying true to its ethos, Symphony has become synonymous with technology, innovation, and great customer service since 1988. Consumers can now buy genuine Symphony air coolers with just a click from the comfort of their homes and enjoy fast delivery and easy replacement options. The brand has taken care of all needs and requirement of consumers while going digital. In case if there is any issue with the products, consumers can raise product replacement request within ten days of purchase.
Commenting on the launch of D2C website, AchalBakeri, Founder, Chairman & Managing Director, Symphony Limited said, “In today’s fast-paced world, going digital is crucial to meet with the growing consumers’ demand. The need for quality products and increased disposable incomes are some of the key factors driving the direct to consumers (D2C) space in India. As per data by Technopak, the D2C channel has grown around 20% in the past two years, led by the pandemic-infused demand, and it is expected to grow 15-20% in the next five years. We are thrilled to launch our D2C website that will help consumers place an order with just a click. We look forward to expand our horizons through this digital journey and offer seamless experience to our customers.”
Consumers can find a wide range of air coolers on the website starting from personal cooler with 22-liter tank to a large space cooler with 200-liter tank. Symphony offers a unique combination of eco-friendly air-coolers saving up to 90% electricity as compared to any other cooling device. Whether one is looking for a cooling solution for a small area or a commercial space, or a cooler with a remote or digital screen, the brand has made sure that there is a product for any and every kind of requirement. The brand has multiple blog posts on the website which can help consumer select the perfect air cooler as per their needs and requirements.
