The Business Bytes
Bhubaneswar, October 18, 2024 (TBB Bureau): Tanishq, India’s leading jewellery brand from the house of Tata, has made a significant expansion in Odisha by launching three grand stores within 24 hours. This remarkable achievement underscores the brand’s commitment to enhancing its presence in the state and bringing world-class jewellery closer to its patrons.
The new stores are located at: Patrapada, near Bazaar Kolkata, Bhubaneswar; CDA, Sector 1, near Judicial Academy, Cuttack; and College Road, near Kunjakanta, Dhenkanal.
Store launch in Bhubaneswar on Friday.
The stores in Bhubaneswar and Cuttack were inaugurated on 18th October at 11 AM by Somprabh Singh, Regional Business Head (East), Alok Ranjan, Cluster Business Head (East), and business associates Manjit Singh and Avinash Chhapolia. The Dhenkanal store was inaugurated at 3 PM on October 17 by Somprabh Singh, Alok Ranjan, and business associate Ankit Poddar.
To celebrate the grand inauguration, Tanishq is offering customers an exciting opportunity to avail up to 20% off on making charges of gold jewellery and on diamond jewellery value. Moreover, customers can benefit from 100% value on old gold exchanges (22KT and above) and a discount of Rs 101 per gram on gold jewellery purchases. This special offer is valid from 18th October to 3rd November 2024.
Spanning a total of 14,200 sq. ft., these large-format stores offer an extensive range of iconic Tanishq jewellery collections. From glittering plain gold and stunning diamond pieces to the intricate craftsmanship of kundan and polki, the new stores cater to every jewellery lover’s desires. The showrooms also feature Tanishq’s exclusive festive collection, Nav-Raani, inspired by the opulence of royal courts and palaces, and Dor, a line of exquisite mangalsutras drawn from sacred Hindu wedding elements.
For modern, everyday wear, the stores showcase the versatile GlamDays collection, along with String It, a lightweight jewellery line perfect for contemporary fashion. The showrooms also house Aveer, a unique collection dedicated to men’s jewellery, and Rivaah, Tanishq’s renowned wedding jewellery brand, meticulously crafted to reflect regional preferences across India.
Commenting on the launch, Somprabh Singh, Regional Business Head (East), said, “We are thrilled to announce the grand opening of three new Tanishq showrooms in Odisha, underscoring our commitment to expanding our presence in this vibrant region. At Tanishq, customer satisfaction remains our top priority, and as a cherished jewellery brand in Odisha, we are dedicated to making our exquisite collections more accessible. Each of our new showrooms offers an awe-inspiring range of Gold and Diamond jewellery, including stunning solitaires, vibrant gemstones, exclusive festive collections, and a diverse selection of diamond pieces to suit every style. These openings highlight Tanishq’s unwavering dedication to delivering an exceptional shopping experience for all occasions. We eagerly look forward to welcoming our valued customers to explore the brilliance of our newest showrooms in Odisha.”
With the latest additions, Tanishq continues to redefine the jewellery shopping experience, offering a luxurious and diverse selection that resonates with the evolving tastes of its customers.
