The Business Bytes
TBB BUREAU
BHUBANESWAR, FEB 16, 2023
Tata 1mg, India’s trusted healthcare platform, has announced its much-awaited Grand Saving Days (GSD) sale, India’s biggest health and wellness sale. The sale will commence on February 17 and run through February 21, the company said in a statement on Thursday.
The five-day biannual sale promises a “parade of offers” and will bring the best and most exclusive healthcare offers to consumers across popular brands and categories, including medicines, health products, lab tests, and e-consultations.
Tata 1mg has partnered with reputed brands such as Dettol, Dabur, Himalaya and more from all leading categories to offer a wide range of health and wellness products and services for the evolved Indian consumers. From fitness enthusiasts to prescription medicine users and caregivers, there will be exciting, value-based offers and deals to choose from for every segment of buyers on over 2 lakh medicines and health brands, health check-ups, lab tests, and doctor consultations.
Subscribers of the Tata 1mg Care Plan will be able to access the sale one day before it goes live for everyone else.
Customers can expect the best offers on the entire range of Tata 1mg’s products and services, along with additional NeuCoins that are 100 per cent redeemable while transacting on the platform.
The company has partnered with banks and online payment platforms such as Citibank and Paytm, along with Simpl, MobiKwik, Freecharge, Airtel Payments bank and Cred, to provide its customers with a slew of offers and benefits during the sale.
Besides offering attractive discounts, Tata 1mg also plans to introduce several out-of-the-box engagement activities during the health and wellness sale. This includes an immersive gamification experience aimed at encouraging customers to live a healthy life and engagement activities like Spin the Wheel, Deal of the Day etc, where participants stand a chance to win exciting prizes like ipads, smartwatches and other goodies.
Speaking on the sale, Tata 1mg Vice President – ePharmacy, Prateek Verma said: “The Grand Saving Days sale has become India’s biggest health and wellness sale, growing year on year for the last three years. It is an opportunity for our customers to experience the convenience of digital healthcare services, with super-fast deliveries and the ability to order medicines or lab tests anytime, from anywhere, for themselves and their loved ones.”
As claimed by the healthcare platform, the response to its previous Grand Saving Days Sale held in September 2022 exceeded all expectations. Tata 1mg saw exponential growth across categories and brands, with most partner brands seeing as much as 4-5 fold growth during the period.
