The Business Bytes
Bhubaneswar, September 03, 2024: TVS Motor Company (TVSM), a leading global automaker in the two and three-wheeler segments, has introduced the all-new TVS Jupiter 110 in Bhubaneswar on Tuesday. The launch marks the evolution of the popular Jupiter series, which has served as a trusted companion for over 6.5 million customers over the past 11 years.
The TVS Jupiter 110 comes equipped with a next-generation engine and a host of futuristic, first-in-segment features that redefine the scooter market. The new model exemplifies the essence of “Zyada” — offering more in terms of style, mileage, performance, comfort, convenience, safety, and technology.
Aniruddha Haldar, Senior Vice President — Head of Commuter Business and Corporate Brand & Media, TVS Motor Company, highlighted the legacy and evolution of the Jupiter brand. “TVS Jupiter 110 has been the anchor of the TVS Motor scooter portfolio for the last decade. Over time, 6.5 million households have reposed their faith in this product, making it one of the biggest automotive brands out of India. The core DNA of Zyada Ka Fayda is further reinforced by the reimagined ALL NEW TVS JUPITER,” Haldar said. He added that the new model offers enhanced fuel efficiency, better performance, and increased comfort, setting it apart in the scooter segment.
The new TVS Jupiter 110 is powered by a 113.3 cc, single-cylinder, 4-stroke engine that generates 5.9 kW @ 6500 rpm and a torque of 9.8 Nm @ 5,000 rpm (with iGO Assist) and 9.2 Nm @ 5,000 rpm (without Assist). The innovative iGO Assist technology contributes to a 10% increase in mileage compared to its predecessor, enhancing overall performance. It also features an intelligent ignition system with auto start-stop functionality and an Integrated Starter Generator (ISG), designed to deliver additional acceleration when needed, such as during overtaking or climbing.
Vaibhav Sekhar – AGM, Marketing, TVS Motor Company
The all-new TVS Jupiter 110 brings together style, performance, and convenience through a range of pioneering features. The scooter is equipped with Infinity Lamps, which enhance its visual appeal. It boasts a new engine with iGO Assist technology that offers 10% more mileage and improved pick-up, combining performance with fuel efficiency. Practicality and comfort are ensured with a front fuel fill, a long seat, more leg space, and Body Balance Technology.
The TVS Jupiter 110 is meticulously crafted to provide maximum comfort and convenience, featuring a spacious glove box, front fuel fill, a long seat, an all-in-one lock, a USB mobile charger, and the patented E-Z center stand. The LED headlamp offers superior illumination for safe night rides, while the front telescopic suspension and large 90/90-12 inch tires ensure a smooth journey. The scooter’s Body Balance Technology 2.0, engineered for a forward, lower, and more central mass position, enhances stability, making it easy to handle even in tight traffic.
Emphasizing ergonomics, the TVS Jupiter 110 boasts a well-positioned handlebar, spacious floorboard, and accessible seat height, making it suitable for riders of all sizes and genders. The stylish Piano Black finish and Signature Infinity lights reflect modern India’s evolving taste. Additionally, it is equipped with a fully digital color LCD speedometer with smart alerts and real-time mileage indicators.
Safety and innovation are prioritized with features such as double helmet storage, a durable Metal Maxx body, Follow Me headlamps, a turn signal lamp reset function, and an emergency brake warning system. The vehicle also incorporates modern technological conveniences, including a fully digital Bluetooth-enabled cluster with call and SMS alerts, navigation with voice assist, and a “Find My Vehicle” feature. Additionally, customers can choose from six elegant colours: Dawn Blue Matte, Galactic Copper Matte, Titanium Grey Matte, Starlight Blue Gloss, Lunar White Gloss, and Meteor Red Gloss.
Starting at an ex-showroom price of Rs. 78,600 in Odisha, the all-new TVS Jupiter 110 will be available in four variants — Drum, Drum Alloy, Drum SXC, and Disc SXC — across all TVSM dealerships.
With its cutting-edge technology and thoughtful design, the TVS Jupiter 110 is set to strengthen TVS Motor Company’s position in the competitive scooter market, promising to delight customers with its enhanced features and superior riding experience.
