The Business Bytes
NEW DELHI, APRIL 24, 2024 (TBB BUREAU): In a bid to foster collaboration and innovation within India’s automotive sector, Vedanta Aluminium, the nation’s foremost aluminium producer, orchestrated the ‘AutoEdge 2024’ conclave in New Delhi. The event, which drew participation from top automakers and component manufacturers, served as a platform to showcase Vedanta Aluminium’s diverse range of aluminium products tailored for the automotive industry.
Aluminium, renowned for its lightweight properties and versatility, has emerged as a crucial material in modern automotive manufacturing, facilitating advancements in vehicle design, performance, and sustainability. At the conclave, expert-led sessions delved into the future trajectory of the automotive sector and elucidated the pivotal role of aluminium in its ongoing transformation.
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Commenting on the event, John Slaven, CEO of Vedanta Aluminium, emphasized the company’s commitment to providing automotive partners with unparalleled advantages, including global expertise, cutting-edge technology, customized alloys, and a sustainable supply chain. “We offer our customers in the automotive industry an unmatched combination of advantages: global expertise, cutting-edge technology, customizedalloys, ease of doing business, a reliablesupply chain and most importantly, an unyielding commitment to sustainable business practices. Backed by innovative product development, technological sophistication and localisation, they represent an opportunity for Indian automotive players to compete at the same level as global companies,” he added.
Echoing Slaven’s sentiments, Gaurav Vats, Senior General Lead – Corporate Materials at Uno Minda, lauded Vedanta Aluminium for offering invaluable insights into the evolving automotive landscape and the myriad ways aluminium could optimize operational efficiency and value creation. “Vedanta Aluminium offered rich insights into how the automotive sector is poised to evolve, and the several ways aluminium could help us derive maximum value from this transformation. Collaborative efforts always result in improved solutions, and so we look forward to our fruitful partnership with Vedanta Aluminium for unlocking enhanced innovation and business growth,” said Vats.
Vedanta Aluminium’s product portfolio for the automotive sector encompasses a wide array of high-quality offerings, including specialized primary foundry alloys (PFAs), billets for crash-resistant extrusions, ingots, rolled products, and wire rods. These products, manufactured using state-of-the-art technologies sourced from leading global suppliers, exemplify Vedanta Aluminium’s commitment to excellence and customer satisfaction.
Furthermore, Vedanta Aluminium’s customer-centric approach to product innovation is epitomized by its Customer Technical Services team, which collaborates closely with clients to develop tailor-made solutions. The company’s forthcoming Aluminium Park in Jharsuguda, Odisha, is poised to provide downstream companies with access to just-in-time molten metal, facilitating seamless production processes. Vedanta Aluminium has also recently launched Vedanta Metal Bazaar, the world’s largest e-superstore for over 750 primary aluminium products, with Artificial Intelligence (AI)-based features offering a simplified end-to-end buying experienceforcustomers.
Notably, Vedanta Aluminium has garnered acclaim as the world’s most sustainable aluminium producer, with its operations certified by the Aluminium Stewardship Initiative (ASI) and verified as sustainably produced by Environmental Product Declaration (EPD) International. In addition, Vedanta Aluminium’s Restora range of low-carbon aluminium products represents a groundbreaking leap towards greener and more sustainable manufacturing practices. Manufactured using renewable energy sources and boasting minimal greenhouse gas emissions, Restora embodies the company’s vision of a more sustainable future for the automotive industry.
As a leader in India’s aluminium industry, Vedanta Aluminium remains steadfast in its mission to propel the adoption of aluminium as the ‘Metal of the Future’ across diverse sectors, including automotive, thereby contributing to a greener and more sustainable tomorrow.
