The Business Bytes
TBB BUREAU
BENGALURU, OCT 5, 2021
Xiaomi India, country’s No.1 smartphone and No.1 smart TV brand, on Tuesday claimed that it has sold 100K Smart TVs in less than 3 days of the festive sale across platforms. Continuing the brand’s legacy, ‘Diwali With Mi’ brought attractive discounts and offers across mi.com, Great Indian Shopping Festival on Amazon and The Big Billion Days on Flipkart. On the back of a strong product portfolio, the company recorded a massive 53x jump in demand for 4k TVs.
Transforming the market by providing consumers with a product that perfectly combines the best of hardware and software, Xiaomi continues to be the best selling Smart TV brand in the market. During the first wave of Diwali sales, 8 out of the top 10 best-selling Smart TVs listed on Amazon were from the house of Mi and Redmi. Redmi Smart TV X 50”, Mi TV 4A 32”, Mi TV 5X 43” witnessed maximum demand from consumers.
Commenting on the milestone, Eshwar Nilakantan, Category Lead – Smart TV, Xiaomi India said, “When we entered the segment for Smart TV’s we identified the market potential and wanted to fill in certain gaps. Our aim is to provide ‘Smart TV Innovation for every Indian Home’. We believe that our line-up across Mi and Redmi has been able to drive the next level of Smart TV penetration in the country, thereby becoming a household name in the market.
The milestone we have achieved is a testimony to our commitment of offering products with best specs and highest quality at an honest pricing. We will continue focusing on making television viewing an enjoyable experience, and work with our channel partners to meet the consumers’ demand by leveraging their reach.”
Users can still grab both Redmi and Mi Smart TVs at an exciting price point and avail dazzling offers during the festive sale. Designed to offer XL visual experience, Redmi Smart TV X Series can be purchased at a massive discount up to Rs 7000 and will be available starting at INR 31,749. Customers can benefit upto Rs 3500 and grab Redmi Smart TV 32” and 43” at just Rs 13,249 and Rs 22,749, respectively. Tailored to provide a personalized cinematic experience as per your surroundings, Mi TV 5X Series gets a discount up to Rs 3000, Mi TV QLED 4k and Mi TV QLED 75 can be purchased at just Rs 57,749 and Rs 1,23,749.
