The Business Bytes
TBB BUREAU
BENGALURU, OCT 6, 2021
Xiaomi India, country’s number 1 smartphone and smart TV brand, on Wednesday said that it has sold over 2 million smartphones in just five days of the festive sale across channels.
Continuing the brand’s legacy, ‘Diwali With Mi’ brought attractive discounts and offers across Mi.com, Great Indian Shopping Festival on Amazon, and The Big Billion Days on Flipkart and offline channels. On the back of a strong product portfolio, the company recorded a 10-fold growth in the premium segment (>Rs. 20K ) vis-a-vis last year.
Marking the occasion, Raghu Reddy, Chief Business Officer, Mi India said, “At Xiaomi India, our top priority is to enable “Innovation for everyone”. We thrive on offering products that are driven by technological innovation underpinned by great design that can help enhance the consumer’s product experience, lifestyle, and overall well-being. We are always focused on meeting our consumers’ and fans’ expectations by offering innovative products across myriad other categories. We are extremely proud to see the amount of love, appreciation, and response that our fans and consumers continue to show us.”
“Achieving such milestones helps us to push the boundaries of technological innovation and elevate the consumer’s smartphone experience with every product,” he added.
In the premium segment, Xiaomi 11 Lite NE 5G, Mi 11X Series, received maximum demand, followed by Redmi Note 10S and Redmi Note 10 Pro, and Redmi 9 Series in the mid and value-segment.
Elevating the festive spirit this season, Xiaomi India is offering exciting deals on the finest range of products across categories such as Mi 11 X, Mi 10i, Redmi Note 10 Series, Redmi 9 Series, among others, coupled with bank offers for consumers. In addition, the company also has hourly deals, coupled with exciting quiz and bundle offers for consumers to get their hands on their favorite products from the house of Xiaomi.
