The Business Bytes
TBB BUREAU
BHUBANESWAR, OCT 27, 2021
Xiaomi India today announced that it has sold over 7 million Smart TVs across Redmi and Xiaomi portfolio, since its inception in 2018. Driving growth for high-quality Smart TVs that come packed with high-end features and top-of-the-line software,
Xiaomi continues to be the best-selling Smart TV brand in the market. Known for providing a revolutionary experience that completely immerses viewers in their favorite content, Redmi Smart TV X 50”, Mi TV 4A 32”, Mi TV 5X 43” witnessed maximum demand from consumers.
Speaking on the announcement, Eshwar Nilakantan, Category Lead – Smart TVs, Xiaomi India said,“The size of the Smart TV business has doubled from 2018 to 2021 and we are proud to have played a key role in driving the Smart TV adoption in India. We are also extremely humbled by the reception that we have received from our consumers across India so far. As we continue to expand our portfolio in the market, we will focus on serving our ambition of bringing innovation to all, thereby making television viewing an enjoyable experience.”
With content consumption going up drastically and people looking for movie theatre-like experiences at home, Xiaomi India on the back of a strong 4K product portfolio recorded 53-fold jump and has contributed significantly to the overall market share of the 4K TV segment. While 32-inch remained dominant with new customers shifting from non smart to smart TV, the company observed existing users migrating to larger screen size and 4K within that segment.
Building on three core philosophies – content first, consistent experience and customizations for India; Xiaomi and Redmi TVs are powered by Patchwall that is designed specifically for the Indian consumers. Offering the most comprehensive content platform on TVs, Patchwall provides deep integration of 30-plus Content Partners across from 15-odd languages. Focused on offering solutions that are more immersive, collaborative and interactive than ever before, the latest version of Patchwall brings improvements to the interface and comes with MDb integration. The advanced search allows users to run extremely powerful queries over all people and titles in the database.
