The Business Bytes
TBB BUREAU
MUMBAI, MARCH 25 2021
Extending the reach of its dynamic content catalogue, India’s first and leading aggregated real-life entertainment and learning streaming platform discovery+ today announced its launch on Jio set top box. Through this partnership, discovery+ will bring to JioFiber users its world-class content across 40+ genres such as Science, Adventure, Food, Lifestyle Animation among others.
discovery+ since its inception has been dedicated to bringing and creating the highest quality non-fiction content for its passionate audiences. In the spirit of those ambitions, the streaming app launches on JioFiber with an impressive lineup of hundreds of marquee shows across 60 different sub-genres and in multiple languages including Hindi, English, Tamil, Telugu, Malayalam, Kannada and Bengali.
The partnership will give JioFiber customers an opportunity to access Discovery Network’s premium shows and specials including the incredibly successful Into The Wild series featuring Superstars Rajinikanth and Akshay Kumar; some of the greatest hits like Man vs Wild, Gold Rush, Expedition Unknown, 90 Day Fiancé, How The Universe Works, among others as well as popular Indian titles like Breaking Point, Revealed: Rashtrapati Bhavan, Himalayan Tsunami, and India 2050, to name a few. Consumers will also be able to access all the latest discovery+ originals such as, Vande Bharat Flight IX1344: Hope to survival, Secrets of Sinauli, Mission Frontline, Super Soul and Ladakh Warrior launched over the past couple of months.
Speaking about the launch, Issac John Direct-to-consumer Head APAC-Discovery, said, “We believe that discovery+ is a product for every Indian household. Our partnership with Jio presents a distinct opportunity to take discovery+ and its repository of incredible storytelling to deeper pockets of the country facilitated by Jio’s unparalleled reach and remarkable service.”
