The Business Bytes
TBB BUREAU
NEW DELHI, APRIL 4, 2022
The 10-day ‘Red Fort Festival – Bharat Bhagya Vidhata’ showcasing India’s history, art, heritage, culture, crafts and cuisine came to an end here on Sunday.
The cultural extravaganza, a collaboration of the Union Culture Ministry and the Dalmia Bharat Group, which has adopted the Red Fort as its ‘Monument Mitra’, witnessed a footfall of over 1.5 lakh people in its inaugural edition.
Union Commerce and Industry Minister Piyush Goyal who graced the closing ceremony of the festival as the chief guest, said: “Red Fort Festival – Bharat Bhagya Vidhata has set a very high standard, globally, with its unique showcase of our nation’s rich culture and heritage. Indeed, it has proven to be an incredible experience for over 1,50,000 visitors.”
“Even more commendable are the opportunities that the festival created, post-COVID, which is testimony to how we are collaboratively moving towards a ‘New India’,” he added.
Highlights of the festival included a projection mapping show ‘Matrubhumi’, interactive exhibition ‘Bharat Gaurav’ instilling a sense of patriotism, ‘Yatra’ — a 360 degree immersive experience narrating the story of India as one of the oldest civilisations.
It also featured a ‘Khao Gali’ section offering a culinary explosion of regional cuisines, a section titled ‘Khel Gaon’ dedicated for children, and song and dance performances by notable artists paying homage to the country’s glorious history of unity in diversity.
“We’ve come a long way from being bestowed the honour of being Red Fort’s Monument Mitra, to conceptualising and making our path breaking initiative ‘Red Fort Festival – Bharat Bhagya Vidhata’ a resounding success,” said Puneet Dalmia, Managing Director, Dalmia Bharat Limited.
“We are grateful to the government of India for giving us this opportunity to share our rich cultural history and heritage on a world stage such as the Red Fort and to enable the sustenance for our communities by creating job opportunities at the fest. We will continue to serve our country in the best way possible,” he added.
Red Fort Festival – Bharat Bhagya Vidhata is India’s first large-scale cultural event, conceptualized as part of the Government of India’s “Azadi Ka Amrit Mahotsav” initiative to celebrate the 75 glorious years of India’s independence. As a result of its rising popularity, the festival will now be an annual event, while its grandeur projection – Mathrubhumi – will be a permanent fixture at the Red Fort.
