The Business Bytes
TBB BUREAU
NEW DELHI, JULY 03, 2023
Taking another step of strengthening marketing support for products made by women of Self-help Groups (SHGs), Deendayal Antyodaya Yojana- National Rural Livelihoods Mission (DAY-NRLM) on Monday launched eSARAS mobile App which will add to e-Commerce initiatives for products made by the SHGs.
The App was launched by Shailesh Kumar Singh, Secretary, Union Ministry of Rural Development, at New Delhi. Singh also inaugurated eSARAS Fulfillment Centre at the Ministry’s Janakpuri office in New Delhi on this occasion.
The eSARAS fulfillment centre will be managed by the Foundation for Development of Rural Value Chains (FDRVC – a Not for Profit Company constituted jointly by Ministry of Rural Development and Tata Trust) and will be used for processing, packaging and shipping of products that customers purchase through the eSARAS Portal and eSARAS mobile App. It will handle the logistics required to bring an online order to a customer’s doorstep.
eSARAS, an e-commerce mobile app, will be used as a more effective platform for marketing of the products made by women of self-help groups. It is an initiative conceptualized by the DAY-NRLM, Ministry of Rural Development (MoRD), towards the marketing of the best, authentic handicrafts and handlooms.
Launching the App, Secretary Shailesh Kumar Singh termed it as an initiative which promotes the spirit of Vocal for Local even further with easier marketing of products prepared by SHG Didis. He added that the Ministry is targeting that each SHG Household has at least 2-3 sources of livelihoods. One of the multiple sources of livelihoods of the poor is non-farm enterprise. The major intervention in non-farm livelihoods is provision of market linkages for SHG products.
