The Business Bytes
TBB BUREAU
NEW DELHI, MAR 31, 2024
In a landmark initiative aimed at safeguarding and enhancing India’s cultural legacy, the Sabhyata Foundation has been entrusted with the stewardship of four of the country’s most iconic monuments as part of the visionary “Adopt a Heritage 2.0” project initiated by the Ministry of Culture and the Archaeological Survey of India (ASI). This historic announcement unfolded amidst grandeur at the majestic Purana Qila, with Union Minister for External Affairs S Jaishankar gracing the occasion as the Chief Guest, alongside other distinguished guests.
The four treasured marvels – Purana Qila, Humayun’s Tomb, Safdarjung Tomb, and Mehrauli Archaeological Park – nestled in the heart of India’s capital, are poised to undergo a transformative journey under the custodianship of the Sabhyata Foundation. This marks the onset of a new era in heritage preservation and promotion.
Operating under the banner of ‘Smaarak Saarthi’, the Sabhyata Foundation vows to enhance visitor experiences at these historical sites, positioning them as must-visit destinations for travelers and enthusiasts alike. With a commitment to boosting footfall, upgrading facilities, and curating immersive experiences, the Foundation aims to maintain high standards of hygiene, accessibility, safety, and educational outreach.
“In line with our Hon’ble Prime Minister’s vision of ‘Virasat Bhi, Vikas Bhi’, this initiative exemplifies our commitment to preserving India’s diverse heritage through collaborative efforts uniting government, corporates and citizens in safeguarding our rich cultural legacy. Sabhyata Foundation’s adoption of these four monuments represents the spirit of ‘Sabka Saath, Sabka Vikas, Sabka Prayaas’, ushering a new era of vibrant heritage appreciation,” remarked Govind Mohan, Secretary, Ministry of Culture.
Puneet Dalmia, MD & CEO of Dalmia Bharat, commended the Sabhyata Foundation’s efforts, noting, “Monuments and cultural sites serve as the soul of a nation, shaping its history and identity, not merely as relics of the past, but as symbols of our rich legacy. Having collaborated with the Sabhyata Foundation as our implementation partner at Red Fort, I have witnessed their commendable work in creating unforgettable experiences. I extend my best wishes to them for their future endeavors.”
Yadubir Singh Rawat, Director General of the Archaeological Survey of India, emphasized the significance of public-private partnerships in preserving India’s rich heritage. “Adopt a Heritage 2.0 has been launched on the back of the demonstrated success of first round initiated in 2017. Red Fort is a shining example how we have added technology andmodernity to create enhanced experiences of our heritage landmarks. However, we have 4000 such monuments that require our efforts and we look forward to the participation from private organisations so that the national cultural treasures continue to remain inspirational for the future generations too,” said Rawat, while expressing gratitude to the Ministry of Culture for their steadfast support and encouragement.
Ravi Jhunjhunwala, CEO of HEG Ltd. and Board Member of the Sabhyata Foundation, underscored the Foundation’s dedication to offering world-class experiences of Indian heritage. “Sabhyata Foundation is committed to preserving and promoting the cultural and heritage ecosystem of India and is dedicated to deliver world class experiences of Indian heritage, art, architecture and culture,” he said.
He announced the establishment of a distinguished Advisory Board to further strengthen their initiatives. “We are further strengthening our team by building a strong advisory board of passionate and accomplished individuals: Nakul Anand, former Executive Director, ITC has agreed to join as Chairman of the Advisory Board; Avantika Dalmia, Chairperson, Avanee Foundation has joined us as the Co-Chair, Vasvi Bharat Ram, Joint Vice Chairperson, The Shri Ram Schools and Avarna Jain, Vice Chairperson of the Board, Saregama India Ltd. have joined as esteemed members of the Advisory Board.”
The Sabhyata Foundation envisions immersive experiences, a cutting-edge museum, and culinary delights celebrating India’s ancient grains at Purana Qila. Plans for the other three monuments promise additional innovations, ensuring the enrichment of India’s cultural fabric for generations to come.
