The Business Bytes
TBB BUREAU
BHUBANESWAR, JANUARY 9, 2021
School of Mass Communication (KSMC), KIIT Deemed to be University, in collaboration with Public Relations Society of India (PRSI), Bhubaneswar Chapter, organized its 2nd Public Relations Summit on ‘Public Relations and Media during Covid-19’ through virtual mode.
Addressing the summit, Ajit Pathak, National President, PRSI emphasized on PR education and research. More and more students and professionals should come forward in PR professions, he said, while praising KIIT and KISS for promotion of education and capacity building of poor students.
In the keynote session, eminent PR professionals including VR Raju; Amar Jyoti Mohapatra, Chairman, PRSI Bubaneswar Chapter; Sudhi Ranjan Mishra, Head – Corporate Relations, PPL; Asutosh Rath, GM, Corporate Communication; and KM Prashanth, Asst. GM, Corporate Communication, NTPC spoke on pandemic and challenge for the PR personnel to manage the tangible and intangible damages; technology in the changing trend of news distribution as well as in public relations; objective journalism, and need to have strong digital infrastructure, internal communication system and proactive approach during crisis.
In the Plenary session, eminent media giants Pankaj Jha, Political Editor, ABP News; Kamlesh Raghuvanshi, Group Editor, Dainik Jagran; Sukesh Ranjan, Executive Editor, News 24; and Rana Yaswant, Group Editor, India News Network spoke on different aspects of news and public relations.
Jha shared his experience with the natural disasters of Odisha and the system of transferring information two decades ago. Today TV is on live mode with priority given to debates and hardcore news. Television news narrative has changed due to technology and social media influence. Raghuvanshi threw light on the impact of Covid-19 on the print media industry.
