The Business Bytes
TBB BUREAU
BHUBANESWAR, JULY 2, 2021
The Aditya Birla Group company Aditya Aluminium has set up a modern eye care centre – Vision Centre – at Rengali to add to the eye care facility in the Sambalpur district.
Regrettably, eye care has never been a priority area among the marginalized communities, and hence it’s neglected. To address this issue, Aditya Aluminium has set up the state-of-the-art Vision Centre in partnership with the Sambalpur-based Trilochan Netralaya, said Aditya Aluminium Unit Head Sameer Nayak.
Eye related issues are on the rise because of lifestyle and screen time, coupled with the problems of ageing among senior citizens. Project “Vision Centre — Affordable Quality Eye Healthcare”, launched in December 2020, provides a range of eye care services to the people in need. Among these, feature real time video conferencing, highly digitized eye check-ups, quality and affordable spectacles, medicines, referral to patients in need and free cataract surgery, all under one roof. This initiative by Aditya Aluminium is in line with Digital India concept equipped with fully digitized instruments driven by cloud service.
As there are no exclusive eye care centres in villages, Aditya Aluminium fulfils this felt need. The Vision Centre revolves round the hub and spoke model, the first of its kind in Western Odisha.
Furthermore, cataract is a recurring problem in Sambalpur. Aditya Aluminium offers cataract surgery as part of its social responsibility here. The company wants to stem vision loss due to glaucoma, cancer, diabetes to cite a few.
Aditya Aluminium plans to launch an educative campaign soon with the tagline “Ankhoon ki Roshni Hai Anmol” focussing on the criticality of caring for the eyes. The company aims t reaching out to at least 15,000 people in various blocks of Sambalpur district though medical camps, awareness programmes in schools and other localities during this campaign, informed Nayak.
Speaking about the initiative, Dr Vivekanand Mishra, VP (HR) of Aditya Aluminium said, “As nothing is more important than eyesight, we are happy to offer affordable and quality eye healthcare through the Vision Centre.” The Centre is providing service at the patients’ doorsteps, he added.
Vision Care is a mandate given by Mrs Rajashree Birla, Chairperson, Aditya Birla Centre for Community Initiatives and Rural Development. The Group works in 7000 villages and conducts 5000 medical camps annually and eye care is a priority for the company.
