The Business Bytes
BHUBANESWAR, JUNE 3, 2024 (TBB BUREAU): In a momentous occasion, Amity University Chhattisgarh conferred the prestigious doctorate degree upon Sanjaya Kumar Sahoo for his pioneering research in the realm of public relations in Odisha. His thesis, titled “Public Relations Practices in India: A Comparative Study of Private and Public Sector Enterprises in Odisha,” marks a significant contribution to the understanding of regional public relations dynamics.
Under the guidance of Dr. Kunnathully Nakulan Kishore, HoI (i/c) at Amity School of Communication, Amity University Chhattisgarh, and Prof. (Dr.) Suresh Chandra Nayak, Professor at The Assam Royal Global University, Guwahati, Assam, Sahoo’s research delves deep into the comparative analysis of public relations strategies employed by private and public sector enterprises in Odisha.
Sanjaya Kumar Sahoo, a native of Indupur in Kendrapara district, boasts a rich professional background spanning over two decades in the field of public relations and communication. His unwavering dedication to excellence and innovation has been recognized and celebrated by numerous organisations within Odisha and beyond.
Sahoo’s pivotal role in shaping strategic communications and media relations for various entities across Odisha underscores his expertise and commitment to advancing the field.
Notably, he currently serves as the Deputy General Manager (Corporate Communications) at Jindal Steel & Power, where his contributions have been instrumental in enhancing the organization’s reputation and outreach.
Beyond his professional endeavours, Sahoo has made significant scholarly contributions to the field of journalism and mass communication, with his research articles being published in reputable journals. His doctoral research stands out as one of the few comprehensive studies focusing on regional public relations in India and the nuanced practices within Odisha.
This achievement not only marks a personal milestone for Sanjaya Kumar Sahoo but also highlights Amity University Chhattisgarh’s commitment to fostering academic excellence and nurturing research talent. Sahoo’s doctoral accomplishment positions him as a trailblazer in the field of public relations, setting a high standard for future scholars and practitioners to emulate.
