The Business Bytes
PRIYABRAT BISWAL
BHUBANESWAR, SEPT 23, 2021
Benelli, a leading worldwide manufacturer of premium bikes and Adishwar Auto Ride India – Mahavir Group, on Thursday launched an exclusive showroom in Bhubaneswar, its 45th exclusive outlet in India.
The state-of-the-art Benelli-Bhubaneswar showroom is located at Plot no 638 , NH 5 Pahala, Bhubaneswar.
The showroom, under the dealership of ‘S R Automobile’, showcases the BS6 Range of Benelli superbikes, which include: (i). Imperiale 400 – Retro Classic priced at Rs. 1,89,900 for silver colour and Rs. 1,95,860 for red and black colours; (ii) Leoncino 500 – Street Scrambler at Rs. 4,79,900 for steel grey colour and Rs. 4,89,900 for red colour; and TRK 502 – Grand Tourer at an introductory price of Rs. 4,89,900 for dark grey colour and Rs.4,99,900 for pure white and Benelli red colour.
Speaking on the opening of the exclusive showroom in Bhubaneswar, Benelli India Managing Director Vikas Jhabakh said, “It gives us great pleasure to be associated with ‘S R Automobile’. Our customer service philosophy is in tandem with the principles of our Bhubaneswar Dealer Partner. The employees at Benelli–Bhubaneswar are trained to offer the best in terms of sales, service and customer experience, and allowing customers to enjoy best-in-class, stress-free ownership.”
“Our key motive is to ensure that Benelli’s 3-S facilities are present across India, to generate strong brand presence. From that aspect, Bhubaneswar city is of great importance to us. We also believe that our dealership is not just a place to serve customers but a platform for enthusiasts and brand purists to come together and interact with other like-minded riders,” he added.
Benelli–Bhubaneswar Dealer Principal Soumya Sarthak Ray said, “We are absolutely thrilled to bring Benelli to Bhubaneswar, it is an honour to have been associated with Benelli India, and I would like to take this moment to welcome you to the Lion’s Den, which is home to some exotic Italian machines on offer from Benelli. We look forward to fulfilling the dreams of local enthusiasts by giving them a platform to explore their spirit of riding and freedom.”
Apart from Italian motorcycles, the outlet also showcases merchandise and accessories. – TBB BUREAU
