The Business Bytes
TBB BUREAU
BHUBANESWAR, MAR 2, 2024
Shattering conventional fashion norms and elevating the style quotient to new heights, Blenders Pride Fashion NXT Festival made its dazzling debut in Bhubaneswar on March 2nd, redefining the essence of fashion with a groundbreaking experiential extravaganza. Setting the stage for an unparalleled fusion of luxury fashion, pulsating musical performances, and captivating pop-ups curated by India’s trendsetting lifestyle brands, the festival offered an immersive journey into the realms of haute couture and contemporary culture.
Fashion enthusiasts were treated to an enthralling showcase that transcended traditional runway presentations. Renowned designer Nachiket Barve curated a breathtaking fashion spectacle, while the Fashion Design Council of India presented the cutting-edge Fashion NXT Spotlight, featuring the visionary creations of nine leading Indian designers including Alpana Neeraj, Bloni, Antar Agni, and Mandira Wirk. From the wanderlust-inspired allure of ‘La Dolce Vita’ to the futuristic flair of ‘Interglammatic,’ the runway pulsated with the energy of evolving fashion trends, redefining the boundaries of sartorial elegance.
The crescendo of the evening was marked by electrifying musical performances, with DJ Rabab setting the tone, followed by the dynamic beats of Progressive Brothers and the infectious rhythms of Ritviz, captivating festival-goers with an irresistible blend of music and style. Hosting the festivities with charm and panache was the effervescent VJ and actor, Anusha Dandekar, adding an extra dose of glamour to the soirée.
Complementing the fashion extravaganza were an array of engaging collaborations with sought-after lifestyle brands like Nasher Miles, All You Can Street, and Beardo, offering festival-goers a myriad of interactive experiences including DIY workshops, live art demonstrations, and personalized styling sessions.
Kartik Mohindra, Chief Marketing Officer of Pernod Ricard India, expressed enthusiasm for the festival’s expansion into new territories, stating, “Blenders Pride Fashion NXT Festivals continue to redefine the fashion landscape in India, offering immersive experiences in diverse cities. We are thrilled to collaborate with top fashion designers, celebrities, and lifestyle brands, embodying our vision to create an immersive gateway into the world of style and glamour.”
Designer Nachiket Barve lauded the festival’s innovative approach to fashion experiences, remarking, “Blenders Pride Fashion NXT Festival in Bhubaneswar has set a new standard for immersive fashion experiences in India, appealing to a younger demographic. Together with Sanya Malhotra, I am honored to be part of reshaping the future of fashion experiences in the country.”
Actor Sanya Malhotra, who graced the runway in Nachiket Barve’s exquisite creation, expressed her excitement, saying, “Participating in India’s first fashion festival has been exhilarating! Blenders Pride Fashion NXT Festival has crafted a magnetic experience for Bhubaneswar. Nachiket’s collection is a glamorous interpretation of red carpet fashion, and it was a privilege to showcase his creation.”
Ashish Soni, Curator-in-Chief of Blenders Pride Glassware Fashion NXT, hailed the festival as a paradigm shift in fashion experiences, stating, “Blenders Pride Fashion NXT Festival represents an evolution in fashion experiences in India. It’s not just a showcase of future trends but a platform that brings high fashion, glamorous style, and an exciting festival experience to new audiences like never before.”
Looking ahead, Blenders Pride Fashion NXT Festival is poised to captivate Pune with designer Varun Bahl, actor Aditi Rao Hydari, and music artists Kayan & Ritviz on March 9, 2024.
