The Business Bytes
TBB BUREAU
BHUBANESWAR, DEC 17, 2021
As part of its commitment to safeguard the health of the future generations, Dabur Chyawanprash announced the launch of a mega awareness initiative aimed at securing the health of underprivileged kids across the country.
Under this initiative, Dabur Chyawanprash flagged off the awareness drive in the Capital City of Odisha on Friday to educate children about the need to build a stronger immune system to fight against illnesses due to changing seasons, common bacteria and viruses.
A special session was conducted for more than 200 kids. The session was aimed at creating awareness among kids to fight illness in winter. The kids were also educated on ways to boost their immunity through basic hygiene and a nutritious diet.
Speaking on the occasion, Dabur India Ltd Marketing Head-Health Supplements, Prashant Agarwal said, “In the era of COVID-19, strong immunity has become the primary need of every individual more than ever before. Dabur Chyawanprash, with the power of more than 40 Ayurvedic herbs like Amla, Ashwagandha, Giloy etc., has always stood for boosting immunity to fight illnesses.”
“Dabur Chyawanprash has been committed to helping every Indian achieve a strong immunity for over 100 years. This initiative is a leap forward towards this commitment. Through this Initiative, we will attempt to reach out to provide protection to underprivileged kids by highlighting the importance of immunity besides providing Chyawanprash to these Kids,” he added.
Citing the findings of a clinical study, he further said that regular use of Dabur Chyawanprash helped reduce the risk of COVID-19 infection by up to 12 times.
