The Business Bytes
TBB BUREAU
BHUBANESWAR, JAN 19, 2024
Dabur India Limited has embarked on the ‘Science in Action’ campaign, a concerted effort to enlighten consumers about the myriad benefits of Ayurveda and the importance of adopting a healthy lifestyle. This campaign is designed to equip families with scientifically validated information, empowering them to make well-informed choices for their day-to-day health.
At the forefront of this initiative is Dabur Chyawanprash, which has launched an expansive awareness program dedicated to safeguarding children’s health on a national scale. In collaboration with esteemed medical professionals, the program encompasses immunity awareness sessions tailored for children. These sessions underscore the critical role of a robust immune system in safeguarding against diseases resulting from seasonal changes, common bacteria, and viruses. The campaign kicked off in Bhubaneswar with a specialized session at MBS Public School, benefiting over 250 students.
Expressing the company’s commitment, Byas Anand, Head of CSR & Corporate Communications at Dabur India Limited, stated, “In an era where holistic well-being is gaining prominence, Dabur aims to bridge the gap between tradition and modernity by delivering authentic and scientifically backed information.” The “Science in Action” series is dedicated to dispelling myths surrounding Ayurveda and presenting research-based evidence that highlights the pivotal role of Ayurveda and Chyawanprash in cultivating a healthy lifestyle.
During the campaign launch at MBS Public School, Dr. JK Sisugoswami, the Principal, underscored the mantra “A Healthy Body in a Healthy Mind,” emphasizing values such as truthfulness and honesty in life.
As part of its extensive outreach, Dabur, in collaboration with Ayurvedic practitioners, is set to conduct seminars in schools across 22 cities. These seminars are designed to educate young children on the profound significance of Ayurveda for overall well-being.
Dr. Parmeshwar Arora, highlighting the campaign’s dedication to evidence-based Ayurveda, remarked, “The ‘Science in Action’ campaign is a testament to our unwavering commitment to evidence-based Ayurveda.” His statement addresses common misconceptions about Ayurveda and Dabur Chyawanprash, ensuring clarity on their scientific backing.
