The Business Bytes
TBB BUREAU
BHUBANESWAR, MAY 4, 2023
Dalmia Cement (Bharat) Limited (DCBL) on Thursday announced the launch of its new brand “Dalmia Supreme Cement” which is now available for retail consumers in the markets of West Bengal, Odisha, Bihar and Jharkhand.
The premium brand is a high-quality Portland Pozzolana Cement (PPC) product type offering triple benefits of superior strength, faster setting and better workability, making it the perfect choice for constructing strong and durable houses. The brand will be sold through all existing retail channels in the eastern region.
Commenting on the launch of the brand, DCBL Sr. Executive Director & Head (Sales, Logistics, Technical Services & Marketing) Rajiv Prasad said, “We are excited to introduce Dalmia Supreme Cement in the eastern market. In line with the company’s customer centric approach, this new offering is to cater to the growing needs of a specialized product for stronger, faster and better construction. With its superior strength and durability, Dalmia Supreme cement is ideal for home construction projects.”
The new brand is an addition to our existing portfolio of established brands like Dalmia Cement, Dalmia DSP Cement, Konark Cement and Dalmia Infra Pro, he added.
Dalmia Supreme Cement is a specialized, best-in-class product that is formulated for all kinds of construction applications along with improved workability, higher density and offers better resistance against chemical attacks. It is made with fine pozzolanic material for superior strength and enables faster setting, directly and positively impacting construction cost. The LPP packaging is superior, thus ensuring higher shelf life. As part of Dalmia Cement portfolio, this product too has been designed through intensive research and development and combined with over eight decades of expertise in providing quality that lasts a lifetime.
With its superior strength and durability, Dalmia Supreme is ideal for home construction projects and would help in complementing existing Dalmia DSP Cement.
Alongside its vision to become a Pan India cement company, Dalmia Bharat will continue to grow its strong presence in the East. The company owns manufacturing plants across all the four key states of the Eastern region. Apart from East, Dalmia Cement (Bharat) also has operations in South, North East, West and Central region as the fourth largest cement maker in the country with an installed capacity of 41.1Mnt.
