The Business Bytes
TBB BUREAU
BHUBANESWAR, JUNE 15, 2022
Devangini Behera was crowned Lifestyle Miss Raja 2022 at a function held at Nexus Esplanade Mall, here on Wednesday. Ollywood actress Bhoomika Dash felicitated the winner in presence of Lifestyle Assistant Vice President – Marketing Rohini Haldea.
Devangini was awarded with a Lifestyle voucher worth Rs.50,000.
The Lifestyle Miss Raja 2022 contest was announced by popular actress Bhoomika Dash on her social media page on May 27, 2022. The contest encouraged young women from Bhubaneswar to put forward their fashion skills and participate in the contest by uploading their most fashionable pictures on Instagram. The contest garnered over 450 entries which were then evaluated based on the looks created, and the number of likes garnered on the post. Ten pre-finalists were announced on June 9 who were invited for a makeover to adorn Lifestyle’s newest trends. The pre-finalists further posted these images on their Instagram page for a voting round. Garnering the highest number of likes, Devangini was awarded the ‘Lifestyle Miss Raja 2022’ title for their second edition.
“The Raja festival has always been a special occasion to celebrate womanhood in Odisha. There is an immense undiscovered and new talent in the city that needs to be in the limelight and we at Lifestyle, take pride in celebrating fashion and occasions through such initiatives,” said Haldea, while congratulating the participants for making the contest a huge success.
“I was super excited to be a part of the campaign as I got the chance to kick-start the contest as well as be a part of the grand finale. I got the opportunity to meet like-minded talented women, fuelled with passion for fashion who participated in the contest and showed utmost dedication to win it,” said actress Bhoomika.
India’s leading fashion destination for the latest trends, Lifestyle has a great range of ethnic wear that are perfect to capture the vibe of the festive season with Kurtas starting at Rs. 599, stylish tunics at Rs. 999 and kurta sets from Rs. 1,999 only.
