The Business Bytes
TBB BUREAU
BHUBANESWAR, MAY 20, 2022
Duroflex, India’s leading sleep solutions brand, has recently launched the ‘Summer Story 22’ Collection in the bed linen category. The new ‘Summer Story’ collection is crafted to bring in a burst of summer colours into sleep space while striking a fine balance between style and health. This entire collection will truly allow one to soak in the beauty of a summer afternoon within the comfort of their bedroom in a trio of design stories – Chroma, Sanctuary and Nostalgia.
Speaking about the launch of new bed linen range, Smita Murarka, Chief Marketing Officer, Duroflex said: “We forayed into the category last year with the goal of becoming a complete sleep solutions provider for our consumers. This season, we wanted to offer a new range of designs that reflect the cheery and delightful mood of the Indian Summers. Summer Story ‘22 collection is the first of our seasonal collections that we plan to introduce with every new season.”
Duroflex Bed Linen range will be available at all retail outlets as well as e-commerce and marketplaces. Apart from multi-brand outlets, the range will be available on the Duroflex website, Amazon and Flipkart as well. The price range starts from Rs 1099 with a special inaugural launch offer of a 15 percent discount.
