BHUBANESWAR, SEPT 20, 2022
HomeLane, India’s choice for on-time home interiors, launched its first Experience Centre in Bhubaneswar as part of the company’s strategic planto widen its presence in Tier-2 markets across India, including Odisha. HomeLane made an investment of Rs 50 lakh to set up the new Experience Centre here.
The new 3,048 sq. ft HomeLane Experience Centre, located at Mancheswar Industrial Estate area, enables customers to enjoy a wide variety of warm and cosy home setups for display, explore design ideas and co-create their home with dedicated design experts.
As Odisha aims to become the IT hub with technology companies setting up offices in the state, the apartment culture in Bhubaneswar is growing, rapidly. Additionally, the city also includes independent homeowners, who are looking for organised players in the market with the capabilities to deliver personalised designs at pocket-friendly prices within predictable timelines. HomeLane brings predictability and transparency to its customer experience and has already received tremendous traction in the city.
Subodh Jain, Senior Vice President – Growth & Retail, HomeLane said, “We are excited to expand our footprint in the Temple City of India, one of the top Tier-II cities for realty investments. Over the last few years, it has become an IT hub with good infrastructure and up-and-coming residential areas like Patia, Trisulia and Kalinga Nagar. The people here are vibrant and warm, are slightly price sensitive but would like to use the best product for their interiors and we look forward to providing them with the best interior solutions.”
Speaking about the new studio launch, Sebastian Lee, Senior Business Head – East, said, “Bhubaneswar is a strong market for us with great potential. It is emerging as one of the fastest-growing IT hubs with a fast-growing consumer market. With the launch of our new home interiors Studio in the city, it will not only set a benchmark for home interior solutions in the city but also move us closer to residents of Bhubaneswar. We look forward to assisting our Bhubaneshwar customers and making their dream homes a reality.”
Established in 2014, HomeLane has grown into India’s leading tech-enabled home interiors brand, providing end-to-end interior services in a personalized, professional way.