The Business Bytes
TBB BUREAU
ANGUL, AUGUST 1, 2022
JSPL Foundation in association with the Integrated Child Development Scheme (ICDS), National Health Mission (NHM) and Odisha Livelihood Mission (OLM) of Angul District observed the first day of the World Breastfeeding Week 2022 at Natada Gram Panchayat under Chhendipada Block.
The week-long program aims to spread the message ‘Step Up for Breastfeeding: Educate and Support’ and educate the women about the various advantages of breastfeeding.
The field functionaries of JSPL Foundation along with the Ayush Medical Officer, Anganwadi Worker and ASHA workers of Chhendipada Block sensitized the rural women about the benefits of breast milk for a child, and how it is the best source of nutrition for the new-born babies.
Breast milk contains a variety of components that help to protect babies from infection, and diseases. And, it is also easier for a baby to digest and to boost immunity. Furthermore, calcium and iron found in breast milk are also more easily absorbed.
To mark the day, a healthy baby show was also organised and the mothers were provided with a token of appreciation for keeping their babies healthy. A recipe demonstration was also organised to educate the mother to know about the value of locally available food materials which are affordable, accessible, and acceptable.
Natada Gram Panchayat Sarpanch Pranati Pradhan, who was the Chief Guest, appreciated the sensitization programme and advised the participants to share their experience and knowledge with other women to make the Panchayat a healthy one.
JSP GM (CSR) Puspalata Satapathy facilitated the programme and MO I/C (AYUSH) Sanghamitra Das sensitised the participants. AWWs, MBKs, ASHAs attended the meeting, in which more than 150 villagers were sensitised on the importance of breast milk.
This week-long programme will be observed at different villages in Angul district.
