The Business Bytes
TBB BUREAU
BHUBANESWAR, MAY 8, 2022
Leading steel producer JSW Steel has collaborated with the Odisha government to promote gender equality and to create vibrant opportunity for women empowerment in the State.
The company is also actively engaged in creating a holistic environment for the women in workplace as well as creating platforms for livelihood generation.
India’s First Women’s Business Mela, organized under the banner of Indian Chamber of Commerce (ICC) Women’s Entrepreneurship Council (IWEC), is an example of its active participation in promoting women empowerment.
COO of JSW Steel, Odisha Ranjan Nayak said, “Women’s contribution to the Indian economy cannot be ignored. They play a vital role for the growth of the economy. JSW also believes that a vibrant MSME ecosystem for women led MSME & startups are important for the growth of the state.”
The Mela is India’s first Women’s Business Mela dedicated completely to women entrepreneurs. Over 150 stalls are set up by women-led businesses.
JSW Steel Project Head (Odisha) Ashesh Kumar Padhy, who was guest speaker in the event, said, “Women are now emerging out of the obscurity of the hearth and seizing leadership roles in fields that were previously thought to be entirely male domains. We have been witnessing examples of female leaders transforming the world with their knowledge and desire for progress. They have even showed their expertise in mining sector as well.”
GM of CSR (JSW Foundation) Prasanta Biswal elaborated that the company is continuously identifying skilled women from its direct impact zone and hand holding them to grow in their respective micro and small business for their livelihood generation.
“As a responsible corporate, we try to increase our procurement from women entrepreneurs. This would help women to have encouraging business opportunities,” said Biswal.
Recently, Biswal also met Indonesia’s Ambassador to India Ina H Krishnamurthy and had a formal discussion. Her visit to Odisha was to revive historical business ties between Indonesia and Odisha and converting that into business opportunity from both sides.
IWEC Convener Sukruti Pattnaik thanked mega players like JSW for coming forward to support women-led startups and MSMEs in Odisha.
