The Business Bytes
TBB BUREAU
BHUBANESWAR, APR 16, 2023
As part of part its strategy to expand its retail footprint in the Eastern region of the country, Kalyan Jewellers on Sunday announced that it will open a new showroom at Rourkela which will be its third showroom in Odisha. Bollywood actor Ranbir Kapoor will inaugurate the showroom at RR Plaza on Panposh Road in the Steel City on Tuesday.
The showroom will feature an extensive range of designs from Kalyan Jewellers’ jewellery collections, presented in a world-class ambience. Additionally, the Kalyan Special Gold Board Rate, which is the lowest in the market and standardized across all company showrooms, will apply, ensuring a seamless and service-backed shopping experience.
The showroom will also stock Kalyan’s popular house brands such as Lila – diamonds & semi-precious stone jewellery, Tejasvi – Polki jewellery, Mudhra – handcrafted antique jewellery, Nimah – temple Jewellery, Glo – dancing diamonds, Ziah – Solitaire like diamond jewellery, Anokhi – uncut diamonds, Apoorva – diamonds for special occasions, Muhurat – wedding jewellery and Rang – precious stones jewellery.
In celebration of the showroom launch, Kalyan Jewellers will offer a unique promotion of zero per cent making charges on half the purchase value for customers shopping for a minimum of Rs. 1 lakh, for a limited period.
“Odisha has always been an important market for Kalyan Jewellers, and our new investments in the region reflect our commitment to further strengthen our presence. We believe Rourkela offers tremendous untapped potential and will help us boost the overall growth momentum, on the back of our strong foundations laid in the region,” said Ramesh Kalyanaraman, Executive Director of Kalyan Jewellers.
The jewellery retailed at Kalyan Jewellers are BIS hallmarked, and go through multiple purity tests. Patrons will also receive the Kalyan Jewellers 4-Level Assurance Certificate which guarantees Purity, Free Lifetime Maintenance of ornaments, Detailed Product Information and Transparent Exchange and Buy-back policies. The certification is part of the brand’s commitment towards offering the very best to its loyalists.
