The Business Bytes
TBB BUREAU
BHUBANESWAR, APRIL 29, 2022
Magik, the LED lighting brand promoted by Century Ply and Star Cement, has undertaken an aggressive marketing plan aiming to be the market leader in the Smart and LED lighting category in Odisha by the end of the current financial year.
Magik has a very strong distribution network in Odisha. Presently it is available in more than 1800 retail outlets through 32 distributors in the state. The company targets to expand its retail and distribution network chain and aims to have 3500 retail outlets and 45 distributors in Odisha by FY23.
Regarding expanding the market reach in Odisha, Jay Prakash Mohanty, Senior Vice President and SBU Head – Lighting, Century LED said, “Lighting is a very important thing in everyone’s life. With the evolution of technology, the demands of the customers also keep on evolving. We at Magik are constantly in touch with the customers through our distribution channel network to understand their needs and present the most smart, affordable lighting solutions. We aim to be the market leader in Smart and LED lighting solution category in Odisha through our innovative products and strong distribution channels network.”
The brand is also approved by Roads & Building department, Government of Odisha for providing lighting solution for both office and outdoor.
Magik Lighting is the leading LED lights manufacturer in Eastern India which provides next-gen LED lighting solutions and smart solution ranging from consumer lighting to professional lighting solutions. Magik provides an exclusive collection of products that have an aura. Headquartered in Kolkata, it strives to understand customers’ need and offer solution-based products, which is best in class, consumer-centric.The Company undertakes constant evolution of technology to meet the needs of customers. Along with providing the best technology, focus is also on providing personalized solutions, and ensuring the highest degree of productivity, convenience and efficiency for the customers.
Keeping in line with the vision of ‘Make in India’ initiative, most of the products are manufactured at their own manufacturing unit, located in West Bengal. It is Eastern India’s largest state-of-the-art LED manufacturing unit producing more than 750 wide range of products comprising of indoor, outdoor and smart lighting solutions. The manufacturing unit houses a NABL accredited laboratory, that contains the capability of providing ample, variety testing; thereby the company continues to maintain high-quality product standards. Multiple production lines availability has enabled the factory to simultaneously produce a wide variety of products. Each production line is geared with highly sophisticated machines that boosted quality and efficiency.
The company has recently roped in Sourav Ganguly as the brand ambassador of Magik to reach out to the audience at large across geographies.
Magik is present in all the geographies with more than 17,000+ outlets, along with 315+ channel partners and planning to expand further in 32000 outlets though 500 distributors across India.
