The Business Bytes
PRIYABRAT BISWAL
BHUBANESWAR, MAR 13, 2021
Malabar Gold & Diamonds, one of the largest gold and diamond retail chains in India, entered Odisha by unveiling its first store in Bhubaneswar today. Located at Rupali Square, the aesthetically-designed showroom is a part of the jeweller’s global expansion plan and its vision to strengthen retail presence in eastern India.
Inaugurated by Ollywood actor Sabyasachi Mishra in presence of Malabar Group Chairman MP Ahammed, Malabar Gold & Diamonds Managing Director (India Operations) O Asher and senior officials of the company, the Bhubaneswar store displays a remarkable range of bridal jewellery, traditional jewellery, daily wear jewellery in gold, diamond and platinum along with hand-picked designs from the popular sub-brands of Malabar Gold and Diamonds such as Mine for diamond jewellery, Era for uncut diamond jewellery, Divine for Indian heritage jewellery, Ethnix handcrafted jewellery collection, Precia precious gemstone jewellery, Zoul lifestyle jewellery and Starlet for kids jewellery. The store will offer jewellery for all family and personal and special occasions and daily use.
“The store in Bhubaneswar will help us further expand our presence in eastern India. Our retail expansion is a part of our plan to become the number one gold retail brand in the world in terms of both showroom count and sales,” said Malabar Group Chairman MP Ahammed. “We have plans to triple the number of showrooms in the next five years,” he added.
The Bhubaneswar store offers the buyers superior shopping experience along with extraordinary design diversity with quality assurance and wonderful after-sales customer convenience. It offers special offer on wedding purchases wherein customer can book jewellery by paying minimum 10 per cent in advance and get jewellery at the booked rate or prevailing rate whichever is lower.
“Our unparalleled transparency in pricing and quality has helped us win customer confidence across the country and beyond. We want to offer our unique services, facilities and unmatched variety to the customers in Odisha,” said O Asher. As a part of its commitment, Malabar Gold & Diamonds offers 10 promises to its customers. The commitments include: transparent price tag indicating the exact manufacturing cost, stone weight, net weight and stone charge of the jewellery, assured lifetime maintenance for the jewellery, 100 per cent value for gold when reselling old gold jewellery and zero deduction on exchange, 100 per cent BIS hallmarking certifying the purity of gold, IGI and GIA certified diamonds ensuring 28-point quality check of global standards, buyback guarantee, fair price policy, responsibly sourced products and fair labour practices.
Malabar Gold & Diamonds is the flagship company of Malabar Group, a leading diversified Indian business conglomerate. Established in 1993 in Kerala, Malabar Gold & Diamonds today has a strong retail network of 270 outlets spread across 10 countries, 14 wholesale units in addition to offices, design centers and factories spread across India, Middle East, Far East & USA. With an annual turnover of $4.51 billion, the company currently ranks one among the largest jewellery retailers globally.
