The Business Bytes
TBB BUREAU
BHUABNESWAR, FEB 3, 2021
Max Bupa, one of India’s leading standalone health insurance players, today announced its expansion plans in Bhubaneswar and other markets of Odisha, as part of its business expansion plan.
The company which started its operations in Bhubaneswar, Sambalpur and Berhampur today, targets to clock Rs 25 crore gross written premium from Odisha, including Rs 15 crore from Bhubaneswar alone, in the next 5 years. Max Bupa aims to provide health coverage to over 20,500 people in Bhubaneswar by 2024-25.
Max Bupa will offer health coverage through cashless hospitalization in 21 network hospitals in the Capital City of Odisha and 6000-plus hospitals across the country.
“Odisha is an integral market for Max Bupa and is expected to contribute significantly towards our growth strategy. As we expand to newer markets in Odisha, our plan is to increase penetration of health insurance and significantly raise awareness about its benefits,” saidAnkur Kharbanda, Director – Retail Sales at Max Bupa Health Insurance, here today.
Talking about Max Bupa’s expansion plans in Bhubaneswar and other markets of Odisha, Dr. Bhabatosh Mishra, Director – Underwriting, Products & Claims at Max Bupa Health Insurance, said, “The Covid-19 pandemic has taught us the importance of health and the significance of having health insurance in times of medical emergency. Though we have seen a significant increase in demand for health insurance, the need of the hour is to sustain this awareness, which will eventually lead to greater adoption and higher penetration across the country. Through the expansion plan in newer markets, Max Bupa’s goal is to create further awareness, to enable people to be adequately prepared to face any such emergency in future.” Max Bupa offers a wide range of affordable, comprehensive and disease specific products as per customers’ varying health needs. It also offers entry level covers such as Aarogya Sanjeevani and disease specific products like Corona Kavach, allowing people to choose suitable products for themselves.
