The Business Bytes
TBB BUREAU
BHUBANESWAR, MAR 18, 2024
Modicare Limited, a pioneering direct selling company in India, on Monday commenced its grand roadshow titled ‘Atoot Bandhan, Rishta Dil Ka’, marking a historic milestone in the direct selling industry. The event was flagged off by Samir K Modi, Founder and Managing Director of Modicare Limited, exemplifying the company’s unwavering dedication to celebrating success, freedom, and unbreakable bonds within the Modicare Parivaar.
Spanning a remarkable four-day journey, the roadshow will traverse approximately 600 kilometres, encompassing 10 vibrant cities across Odisha and West Bengal. This unprecedented initiative, the first of its kind in the direct selling sector, underscores Modicare’s profound commitment to fostering enduring relationships with its consultants, uniting over 11,000 members of the Modicare Parivaar.
Guided by Samir K Modi himself, the roadshow’s itinerary includes stops at prominent cities such as Bhubaneswar, Balasore, Contai, and culminating in the bustling metropolis of Kolkata. Notably, Odisha holds a special place in Modicare’s legacy, being one of its oldest and most significant markets. With a consultant base exceeding 6 lakhs, Odisha ranks among the top three markets for the brand, reflecting the deep-rooted connection between Modicare and its consultants.
Expressing his enthusiasm for the roadshow, Samir K Modi stated, “As we celebrate our 28th Anniversary this March, I am embarking on a journey to connect with my Modicare Parivaar, traversing the heartlands of Bharat through my ‘Atoot Bandhan Rishta Dil Ka’ Roadshow. Odisha holds a special significance for us, being one of our oldest and most cherished markets. It is the dedication and commitment of our consultants in Odisha that has propelled us to success. This roadshow is just the beginning; we aim to cover all regions soon, staying true to our motto of ‘Ghar Ghar Azadi, Har Ghar Azadi.'”
Modicare’s commitment to excellence extends beyond its roadshow, with a steadfast dedication to providing world-class products and transformative opportunities to its consultants. Embracing digital transformation as a top priority, the company has equipped its consultants with cutting-edge tools like the New Joinee App – Road to Freedom, empowering them to thrive in the digital age. Initiatives such as Modicare Home Shop and My Modicare Shop further underscore Samir K Modi’s vision of ‘Azadi for All’, reaffirming Modicare’s unwavering commitment to empowerment and success.
As Modicare continues its journey of innovation and growth, the ‘Atoot Bandhan, Rishta Dil Ka’ roadshow stands as a testament to the company’s enduring values, vibrant community spirit, and relentless pursuit of excellence.
Modicare stands as a trailblazer in India’s Direct Selling industry, pioneering transformative change since its inception in 1996. With an unwavering commitment to empowerment, the company has positively impacted countless lives across the nation. Presently, boasting a formidable network of over 53 lakh Direct Sellers, Modicare offers an extensive portfolio comprising 375+ products and 765+ SKUs spanning 14 diverse categories. From Personal Care to Wellness, Consumer Durables to Skin Care, and beyond, Modicare caters to a wide array of needs and preferences. With a robust national presence facilitated by 14,000+ Distribution Points and 55 Modicare Lifestyle Centres, the company continues to redefine the standards of excellence in the industry.
