The Business Bytes
TBB BUREAU
BHUBANESWAR, AUG 4, 2021
Showcasing resilience and ingenuity amid the ongoing pandemic, Modicare Limited, one of India’s leading direct selling companies, has witnessed a growth of 52 percent in sales in Odisha over the last one year. The company has clocked in revenue to the tune of over Rs 160 crore during the previous year in Odisha and is looking to close this year at Rs. 215 crore. This comes at a time when Modicare is celebrating its Silver Jubilee Anniversary.
“Odisha has consistently been amongst our top three markets since inception and continues to grow at a fast pace. In the last one year, despite the pandemic, Odisha has registered a fantastic growth of 52 per cent. This is due to the unmatched dedication and diligence of our consultants across the state. Our commitment to providing world-class products at value prices has been a big part of our success story. Odisha continues to be an integral part of our growth strategy and will continue to drive business momentum,” said Samir Modi, Founder and Managing Director, Modicare Limited.
Modicare Limited has also been adding to its consultant-base in Odisha. Notwithstanding the disruptions caused by the pandemic, the brand’s consultant base in Odisha has grown by 66 per cent during the last one year.
Committed to providing world-class products to its consultants, Modicare has launched over 100 new products in the Nutrition, Health & Wellness, Personal Care and Food & Beverages categories. With an enhanced focus on immunity building, Modicare’s ‘Well’ brand has witnessed an upsurge in demand and today accounts for 30 per cent of the total Modicare business. Strengthening its wellness portfolio, the brand has launched a new range of ‘Sci-Vedic’ products, leveraging the best of Ayurveda and Modern Science.
