The Business Bytes
India’s leading incense stick manufacturer Mysore Deep Perfumery House (MDPH) popular for its flagship agarbati brand Zed Black, on Sunday launched the Cian series and Zed Black Odia range of incense sticks at an event in the pilgrim city of Puri.
The products were launched by Ollywood actress Varsha Priyadarshini in pesence of Mysore Deep Perfumery House Director Anshul Agrawal and Oberoi IBC Chairman & Managing Director Anand Oberoi.
The new range of Cian incense sticks is available in five enthralling fragrances — Ivory, Marine, Marigold, Rose and Lavender.
As part of its expansion strategy, the company, which is amongst the top three agarbatti manufacturers in India, is investing to double its manufacturing capacity to meet the growing demand, expand its distribution network and add more product verticals this fiscal.
Speaking at the launch, MDPH Director Anshul Agrawal said, “Cian, is our new pan India flagship series from Zed Black that will enrich the puja experience of Indian households with its diverse fragrance range from conventional rose, to quintessentially Indian fragrance of marigold to exotic Ivory, Marine and Lavender fragrances, thus celebrating the multifaceted culture of our country”.
The Cian range also comes with a unique packaging which is the icing on the cake as the zipper pouches have a matt finish and are beautifully designed with artworks. It also has an aer hole, which allows it to emit its lovely fragrance with a touch, he informed.
We entered the Odisha market a decade ago and since then the state continues to be the leading contributor to our brand with the love the people of Odisha have shown towards our brands Zed Black 3-in-1, Manthan, Pineapple and Arij. It’s now a celebration of growth as we host a retreat for our distributor network in this territory, and mark the new era of growth by launching four new variants like Deep Mogra, Deep Chandan, Deep Gulab and Zed Black 3-in-1 Gold with our brand ambassador M S Dhoni, especially for the people of Odisha. We are now poised to be the No.1 player in the market by achieving bigger milestones in the near future,” Agrawal further said.
“We have a stronghold on the Indian consumer’s choice and the Bharat market, which has changed dramatically over the course of the pandemic, especially in tier-2, tier-3 cities. We intend to focus on a host of regional fragrances apart from experimenting with innovative fragrances and methods in R&D and introduce a new line of products used in pooja, Bhimsaini Camphor, and more this year,”, shares Ankit Agrawal, Director, Mysore Deep Perfumery House (Zed Black)”.
MDPH employs 3500-plus rural population, out of which 80 per cent are women workforce. MDPH also provides direct employment to over 100 women in its local manufacturing unit at Jagatpur in Cuttack.
“I am pleased to be associated with MDPH for the last 8 years, and have seen the brand popularity grow leaps and bounds in Odisha. The ‘Har Saans Mein Odisha’ campaign for Zed Black Arij had struck the hearts of the Odia people since its foray and nowwith the new Deep Series fragrances, Cian agarbatti and flagship brand Zed Black 3-in-1 Gold unveiled in the holy city of Puri, am happy the association is only getting bigger and better,” said Varsha Priyadarshini.
Zed Black has set a strong global footprint with exports to multiple countries like USA, Brazil, Ethiopia, Netherlands, Australia, Malaysia etc in 6 continents.
