The Business Bytes
TBB BUREAU
BHUBANESWAR, NOV 23, 2021
The UK-based charity Shell Foundation and the UK Government in association with Moving Women Social Initiatives Foundation (MOWO) have launched ‘Moving Boundaries’, a campaign to encourage women to pick up driving skills and remove roadblocks within the ecosystem to increase their job prospects in transportation businesses including as taxi and e-rickshaw drivers or as delivery agents for e-commerce companies.
Under this campaign, Jai Bharathi, founder of MOWO is touring India on her motorbike from October 11 for a period of over 40 days and covering over 20 cities to create awareness and encourage women to learn driving to increase their job opportunities.
Today, Bharathi reached Bhubaneswar on the current leg of her tour. Starting from Hyderabad, she has covered Bangalore, Chennai, Kochi, Goa Pune, Mumbai, Surat, Ahmedabad, Udaipur, Jaipur, Amritsar, Srinagar, Chandigarh, New Delhi, Lucknow, Allahabad, Patna, Guwahati, Kolkata and Ranchi.
The campaign seeks to promote awareness on the importance of women acquiring the power of driving and travelling safely to expand their horizons in all aspects of their lives. The focus is on enabling women to not only learn driving but also own electric vehicles to generate income which in turn can also reduce carbon emissions from transport. ‘Even Cargo’, a social enterprise providing training, employment, and electric vehicle ownership to women drivers is also supporting this campaign.
Commenting on ‘Moving Boundaries’, Jai Bharathi, Founder of MOWO said, “Women all over the world face restrictions on their mobility. They are unable to travel long distance to acquire decent education or take up jobs which involve complex or unsafe commute which results in a restricted pool of job opportunities. I am very excited to take on this 40-day journey on my motorbike across the country to meet women from all strata and hold workshops to make driving an aspirational and achievable employment choice for them. Creating a safe environment where women have access to reliable transportation and they can drive their own vehicles to earn a living is a great way to increase employment opportunities for women in a sector which has predominantly been male-centric.”
As part of the campaign, a WhatsApp based chatbot has been rolled out for women who would like to learn driving a two or three-wheeler vehicle or apply for a job as taxi, auto or delivery rider. Any interested person can express her interest by dropping “Hi” on the WhatsApp number +91 8885916606 and the chatbot will connect her to nearby partner organizations like Even Cargo which offer training and employment opportunities to women. The chat support is available in multiple languages.
Speaking on the partnership, Shipra Nayyar of Shell Foundation said, “We launched ‘Moving Boundaries’ to promote safe, affordable, and clean transportation for women for better access to basic amenities like healthcare, education, and jobs. We hope that in the next 5 years, by supporting and helping build capacity of more such enterprises that train and employ women from low-income households, we will see a sizable number of women drivers owning and driving electric vehicles in over 100 cities and villages across India increasing safe transportation and connectivity for other women.”
