The Business Bytes
TBB BUREAU
BHUBANESWAR, AUGUST 12, 2022
Shyam Steel has launched a new digital campaign featuring Olympic medallists, Lovlina Borgohain and Manpreet Singh.
The campaign aims to create awareness about the solutions provided by the ‘Shyam Steel apna ghar app’ amongst the individual home builders and send across the brand message that a strong foundation is achieved through a perfect balance of strength and flexibility.
The digital film campaign has been designed by Creek Creatives. The campaign will be promoted through social and digital media.
“The campaign reflects the brand’s thought in connection with Lovlina and Manpreet’s grit and determination to overcome every obstacle and achieve their dreams. The campaign will also help us in making the consumers aware on the Apna Ghar App and its benefits,” said Lalit Beriwala, Director of Shyam Steel Industries Ltd.
