The Business Bytes
TBB BUREAU
CUTTACK, NOV 13, 2022
Shyam Steel, one of leading producers and manufacturers of primary TMT Bars, hosted a plethora of consumer engagement activities during the ongoing Bali Yatra Festival 2022 in Cuttack. The activations were aimed to create awareness about the holistic solutions provided by the Shyam Steel Apna Ghar App amongst the individual home builders.
Shyam Steel hosted the activities at its stall in festival. The engagement games included a strength-based task and a quiz contest hosted titled “Ke Hobe Grihapati”. In the strength game, participants were told to lift concrete weights to demonstrate the strength. In the first round of the quiz contest, people were given QR code with which they had to download, install, and register on the Apna Ghar App. The first person to do so was selected for the main round. The main round consisted of 10 questions that come on the screen. The questions were based on constructions and the product, and the winner were awarded a grand prize
Shyam Steel Apna Ghar App is a one-stop solution from ‘Neev se Pravesh Tak’ which is an online platform, and a mobile App for consumers providinga holistic solution to individual home builders. This is a breakthrough in steel and manufacturing industry and has acted as a problem solver by entering a digital world which has made life easier for all the home builders. The tagline ‘Neev Se Pravesh Tak’ is self-explanatory when it comes to catering home building needs. The home builders will be provided with relevant information, inspirational ideas and reliable contacts at their fingertips.
Shyam Steel stall also included a zone dedicated to the 9 stages of Home Building dedicated to help people planning to build a home. The stall also included a selfie zone where people could take a selfie with the Shyam Steel mascot and upload in their social media.
Speaking on the initiative, Lalit Beriwala, Director, Shyam Steel, said, “We have received an extremely positive response from our consumers on the Apna Ghar App. Bali Yatra is a very important festival in the state of Odisha and activation was done focussing on making the consumers aware on the Apna Ghar App and its benefits. The App will aim to address all the concerns of individual home builders and scale-up businesses of the dealers by way of opening newer market geographies.”
Shyam Steel with an annual turnover of Rs 4,500 crore, is now on a steady expansion mode braving the disruptions caused by COVID-19 pandemic. The Company, an integral partner of building new India, is committed to meaningfully contribute to the realization of the target of 300 million tonnes steel production by 2030-31. Shyam Steel has signed SonuSood as their Build India Brand Ambassadors. The brand is also associated with Virat Kohli and Anushka Sharma as the face of the company.
