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Tanishq launches ‘Rajadhiraj’ collection in Odisha to mark Rath Yatra



Tanishq, India’s largest jewellery retail brand from the house of Tata on Tuesday announced the launch of a special jewellery collection ‘Rajadhiraj’ to celebrate the divine glory of Lord Jagannath ahead of the world famous Rath Yatra.

The collection was launched in the presence of Ollywood actress Prakruti Mishra along with Alok Ranjan, Regional Business Manager (East), Tanishq and Ranjani Krishnaswamy, General Manager – Marketing, Tanishq, Titan Company Limited at a city hotel here.

 ‘Rajadhiraj’ is a collection of pendants and finger rings, inspired by the eyes of the Trinity, the omnipresent and infinite source of limitless energy and blessings.

“This year, we come together to celebrate our customers and their golden spirit through our collection ‘Rajadhiraj’ which shall evoke their inner spirit. The fine gold jewellery collection is inspired by Lord Jagannath and His eternal eyes that symbolises infinite power and source of inspiration and strength,” said Alok Ranjan, Regional Business Manager (East), Tanishq.

The beautiful collection includes an assortment of regional designs infused with contemporary appeal which also takes its inspiration from the face of Lord Jagannath, the architecture of the Rath and the Trinity. Hand carved, featuring intricate wire and rawa work, and embellished further with enamel, these jewellery pieces stand as a testament to the spirit of devotees.

These new pendants and rings, priced between Rs 15000 and Rs 25000, have been designed in 22Kt gold, as powerful talismans of protection and good fortune and make as a perfect symbol of auspiciousness and adornment, said Ranjani Krishnaswamy, General Manager- Marketing, Tanishq, Titan Company Limited.

This collection is an ode to the people of Odisha who are timeless in spirit, limitless in energy and always inspire to open up infinite possibilities for others.

To add to the festive cheer for the customers, Tanishq also introduced special offers this Ratha Yatra. Tanishq is offering Up to 20 per cent off on diamond jewellery value and on making charges of gold jewellery. The offer is valid from July 1 to 3, 2022  across all Tanishq stores in Odisha.

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