The Business Bytes
TBB BUREAU
BHUBANESWAR, MAY 21, 2022
Committed to the rapid electrification of mobility in India, Tata Motors on Saturday launched an extension to India’s bestselling EV in the personal mobility segment, the new Nexon EV MAX, in Bhubaneswar.
Bhubaneswar Municipal Corporation Mayor Sulochana Das, Tata Motors Ltd Territory Sales Manager Sabyasachi Das, Dealer Principal Manoj Kumar Sahoo, DION Automotive CEO Satyam Pattnaik and Tata Motors Regional Manager (East-4) Sisir Srivastav were present at the launch event.
Available across Dion Automotives dealerships in Bhubaneswar, Cuttack, Puri and Berhampur, the Nexon EV Max has been launched at an attractive starting price of Rs 17.74 lakh (ex-showroom All India). With this launch, Tata Motors is taking the lead to enhance the appeal of EVs and expand the market with a new offering for customers who are look for longer intercity travel.
The new Nexon EV MAX is powered by high voltage state-of-the-art Ziptron technology; and will be available in two trim options – the Nexon EV Max XZ+ and Nexon EV Max XZ+ Lux. It will come in 3 exciting colours – Intensi-Teal (exclusive to the Nexon EV MAX), Daytona Grey and Pristine White. Dual tone body colour will be offered as a standard.
Equipped with a 40.5 kWh Lithium-ion battery pack, the Nexon EV Max offers 33 percent higher battery capacity, delivering an anxiety-free ARAI certified range of 437 km (under standard testing conditions).
Commenting on the launch, Vivek Srivatsa, Head, Marketing, Sales and Service Strategy, Tata Passenger Electric Mobility Ltd. said, “Keeping customer centricity at the core and dedicated to bringing in newer products at regular and quick intervals, we are elated to launch the new Nexon EV MAX – an SUV that offers all EV users MAX freedom to undertake regular and uninterrupted long distance travel. This SUV offers more range, more power, and faster charging while improving the overall driving efficiency, providing an uncompromised EV ownership experience.”
