The Business Bytes
TBB BUREAU
BHUBANESWAR, AUGUST 4, 2022
Two-wheelers and three-wheelers manufacturer TVS Motor Company has launched the industry’s first ‘modern-retro’ motorcycle ‘TVS RONIN’ in Bhubaneswar on Thursday.
Powered by a 20hp, 225cc engine, the new TVS RONIN is available in three variants — RONIN SS at Rs 1,49,000, RONIN DS at Rs 1,56,500 lakh and RONIN TD at Rs 1,68,750.
Colour options on the SS variant include Lightning Black and Magma Red, while the DS can be had in Delta Blue and Stargaze Black shades. The top-of-the-range RONIN TD will be available in Galactic Grey and Dawn Orange.
In terms of design, the new TVS RONIN takes the shape of a retro-styled, scrambler-and-cafe racer motorcycle. Up front, the RONIN features a round headlight with a T-shaped LED DRL inside, and an offset, single-pod instrument cluster. TVS has also given the bike a single-piece seat, a teardrop-shaped fuel tank, blacked-out engine casings, a large belly pan and an all-black exhaust system with a silver-coloured tip on the end-can. TVS is offering a host of customisation options with the RONIN.
The TVS RONIN’s versatile features, combined with a unique design and modern technology, ensure stress-free riding experiences across terrains. The motorcycle is also one of many firsts with impressive technology and convenience features like dual-channel ABS, voice assistance, and enhanced connectivity.
“Inspired by our customers’ need to chart ‘unscripted’ journeys, the TVS RONIN will carve a new segment based on an emerging lifestyle free from stereotypes, dated codes, and legacy baggage. This is thereby transforming the premiumisation into personalisation more and more, creating a trend in the two-wheeler segment. The motorcycle will bring a premium lifestyle experience for our customers, offering a differentiated brand ecosystem. I am sure our customers would appreciate the distinctive riding character of this motorcycle,” said Vimal Sumbly, Head Business – Premium, TVS Motor Company.
