The Business Bytes
TBB BUREAU
JHARSUGUDA, DEC 23, 2022
The Jharsuguda Unit of Vedanta Aluminium observed Kisan Diwas (National Farmers’ Day) with the local farming community, which included farmers and agri-entrepreneurs enrolled with the company’s Jeevika Samriddhi and Subhalaxmi Cooperative projects.
Jeevika Samriddhi is Vedanta Aluminium’s sustainable livelihood project in agriculture and Subhalaxmi Cooperative is one of India’s largest rural women’s cooperatives supported by the company.
As part of the program, the company conducted an extensive training program for the participants with Kolabira Block Assistant Horticulture Officer Surendra Delki in the presence of Parmanpur Gram Panchayat Sarpanch Janvi Pradhan.
Delki appraised the farmers on sustainable agricultural practices such as land and water management, crop planning, harvest management, package of practices, organic farming, natural pest management, and various agricultural schemes by the government that can be leveraged by the farmers.
Through Jeevika Samriddhi, Vedanta Aluminium has been supporting farmers in the region by training them in advanced agricultural practices. The project has positively impacted more than300 farming households across five villages of Jharsuguda and has been instrumental in increasing the monthly income of the farmers by nearly 50 per cent. The project has helped farmers engage in cultivation round the year by giving them access to better resources, increasing crop diversity, providing them with improved irrigation facilities and thereby decreasing dependence on monsoons, and contributing to better revenues for the farmers. The farmers are also trained in advanced agriculture practices through agri-scientists from Krishi Vigyan Kendra and other agricultural research institutes.
Vedanta Aluminium’s Subhalaxmi Cooperative is one of India’s largest rural women’s co-ops, with a presence across 72 villages in Odisha and over 4,100 women members. The co-op enables aspiring women entrepreneurs with micro-finance, skill development, financial literacy and market linkage. More than 1,800 women have already benefited from its skill development programs, which includes agriculture-based enterprises like animal husbandry, farming, mushroom cultivation, etc.
Speaking about the company’s endeavours to support the local farming community, Vedanta Ltd., Jharsuguda CEO Sunil Gupta said, “Creating avenues for sustainable livelihood is a key focus area in Vedanta Jharsuguda’s community development endeavours. Through our agricultural initiatives, we are helping farmers in the region to enhance their income through access to better resources and knowledge. On Kisan Diwas, we recommit to our role as proud partners in the progress of the farming communities around us.”
Arun Kumar Pradhan, a farmer who attended the training session, said, “Today’s training program has broadened our knowledge about new agricultural practices. I am looking forward to implementing them for a better harvest. I have been associated with Vedanta’s Jeevika Samriddhi program and learned many improved ways of working. I thank Vedanta for organizing this training program and for supporting the needs and aspirations of many farmers like me in Jharsuguda.”
Vedanta Aluminium, a business of Vedanta Limited, is India’s largest producer of aluminium, manufacturing more than half of India’s aluminium i.e., 2.26 million tonnes in FY22. It is a leader in value-added aluminium products that find critical applications in core industries. Vedanta Aluminium ranks 4th in the Dow Jones Sustainability Index (DJSI) 2021 world rankings for aluminium industry, a reflection of its sustainable development practices. With its world-class aluminium smelters, alumina refinery and power plants in India, the company fulfils its mission of spurring emerging applications of aluminium as the ‘Metal of the Future’ for a greener tomorrow.
