The Business Bytes
TBB BUREAU
BHUBANESWAR, JUNE 10, 2022
The Jal Seva Shibirs launched at 15 strategic locations in Bhubaneswar last month by aluminium major Vedanta Aluminium to provide relief from the scorching heatwaves, have been a big hit with the local citizens. Through these outlets, cold drinking water, lemonade and buttermilk are provided free of cost to about 10,000 people daily, in collaboration with Bhubaneswar Municipal Corporation. This initiative is being carried out by the Auto Mahasangh and NGO Disha, led by the all-women startup Biogram.
Citizens who have benefited from these camps in times of need are full of praise for this community welfare initiative of Vedanta Aluminium.
Bhola Mohanty, who came to the AIIMS Hospital area Jal Shibir to drink buttermilk, said that the quality of facilities being provided in Vedanta Aluminium’s camp was excellent. Traveler Suyash Mohapatra, who benefited from the camp operated in the Master Canteen area, said that during summer season it is necessary for people to keep themselves hydrated. Given the intensity of heatwaves in Bhubaneswar, he commended Vedanta Aluminium for offering buttermilk and lemonade to the people. Chandan Kar, a student who visited the camp at KIITS Square area, said that many organizations had voluntarily started Jal Seva Shibir in the vicinity to provide drinking water, but closed them very soon. On the other hand, Vedanta Aluminium’s camps have been running for a month now and offering multiple beverages for the public to quench their thirst.
Appreciating the initiative taken by Vedanta Aluminium, Bhubaneswar Municipal Corporation Mayor Sulochana Das said that it is a very important initiative which will help needy people in this scorching heat.
Arrangements have also been made for animals and birds.
Vedanta Aluminium CEO Rahul Sharma said, “It heartens me to see our Jal Seva Shibirs help lakhs of citizens of Bhubaneswar in times of need. Vedanta Aluminium’s social endeavours are aimed at improving the quality of life of the people of Odisha, and we remain committed to their wellbeing.”
“Serving water to someone is a part of the hospitality tradition of our country. I am happy to see more than 2.5 lakh citizens benefited from Vedanta Aluminium’s Jal Seva Shibir so far,” said TK Chand, President – Business Development & Strategy, Vedanta Aluminium.
Vedanta Aluminium, a business of Vedanta Limited, is India’s largest producer of aluminium, manufacturing more than half of India’s aluminium i.e., 2.26 million tonnes in FY22. It is a leader in value-added aluminium products that find critical applications in core industries. Vedanta Aluminium ranks 4th in the Dow Jones Sustainability Index (DJSI) 2021 world rankings for aluminium industry, a reflection of its sustainable development practices. With its world-class aluminium smelters, alumina refinery and power plants in India, the company fulfils its mission of spurring emerging applications of aluminium as the ‘Metal of the Future’ for a greener tomorrow.
