The Business Bytes
TBB BUREAU
LANJIGARH, DEC 12, 2023
On World AIDS Day 2023, Vedanta Lanjigarh, India’s premier producer of metallurgical grade alumina and a part of Vedanta Aluminium, conducted a week-long awareness program in line with this year’s theme ‘Let Communities Lead’ highlighting the fact that programs and initiatives perform better when driven by the most impacted communities.
The week-long campaign was designed to amplify HIV/AIDS awareness across Lanjigarh and nearby areas through captivating storytelling and community engagement activities.
During the campaign, information on key measures to prevent HIV/AIDS were shared through rallies, sessions and distribution of informative pamphlets within Lanjigarh and Ambodala. Through such initiatives, the company reached out to more than 1000 members of the community, which included migrant workers, pregnant women, college students, and truck drivers, among others.
The campaign encapsulated door-to-door sensitization drives in the surrounding areas and also witnessed an active participation from college students who volunteered in the awareness rally.
The awareness sessions delved into the subject of Antiretroviral Therapy (ART). ART is a comprehensive approach involving a combination of medications. It is designed to provide crucial support to individuals living with HIV, emphasizing its role in fostering longer and healthier lives for those affected by-HIV/AIDS.
Speaking on the occasion, Vedanta Ltd CEO (Aluminium Business) Pranab Kumar Bhattacharyya said, “Health is one of the priorities for assuring perceptible economic and social development in today’s fast-growing world. Vedanta Lanjigarh strives to work for the collective health and well-being of our community. Addressing HIV/AIDS as a global health challenge can be mitigated through focussed outreach to our communities. Through such initiatives, we are committed to taking significant steps and look forward to collaboratively shaping a better future for the community.”
Appreciating Vedanta Lanjigarh’s endeavours, Samant Junior College Ambodala Principal Kabiraj Pradhan said, “World AIDS Day remains as crucial today as it has always been; and is still an existing concern for individuals and communities. In today’s world, being sensitised on such health issues is an indispensable part of ensuring a resilient society. Hence, I extend my gratitude to Vedanta Lanjigarh for such an initiative, which is imperative to ensure community well-being.”
World AIDS Day is marked as an important day worldwide by the World Health Organisation-UNAIDS. On this day, communities across the globe pledge to embrace, educate and endorse all aspects around this prevalent yet preventable disease through community awareness and needful interventions. Globally, more than 30 million people are living with HIV worldwide.
Through such awareness initiatives and other preventive and curative healthcare endeavours, Vedanta Lanjigarh strives to ensure community health and well-being.
