The Business Bytes
THEBUSINESSBYTES BUREAU
DUBAI, MARCH 3, 2025
Global Sports, a leading force in the world of pickleball, has announced the much-anticipated Pickleball Open 2025 in Dubai, scheduled to take place from 8th – 11th May 2025. Organized in collaboration with PickleTurf Pickleball Club Dubai and the Dubai Sports Council, the tournament boasts an impressive prize pool of USD 50,000, making it one of the most prestigious pickleball events in the region.
Adding to the excitement, tennis legend and six-time Grand Slam champion Sania Mirza, along with entrepreneur Anam Mirza, has joined Global Sports as a Partner for the tournament. This strategic collaboration is set to elevate the sport’s profile and drive its growing popularity across the region.
Sania Mirza’s association with pickleball marks a significant milestone for the sport. Renowned for her trailblazing career in tennis, her involvement extends beyond a mere partnership—it is a testament to pickleball’s rising credibility and global appeal. As one of India’s most celebrated athletes, she brings a wealth of experience, mentorship, and visibility, which can attract aspiring players and broaden the sport’s reach.
Expressing her enthusiasm, Sania Mirza said, “Pickleball is one of the fastest-growing sports globally, and I’m thrilled to be part of this movement with Global Sports. The sport not only promotes inclusivity and fitness but also creates a strong sense of community, which I believe is essential for the future of sports.”
Global Sports has been at the forefront of organizing premier pickleball tournaments, having recently executed India’s biggest pickleball competitions – the Indian Open League 2025 and Global Sports Pro and Challenger League, Asia’s largest pickleball tournament held in Mumbai. The upcoming Dubai edition aims to bring the same level of grandeur, competition, and community engagement to the Middle East.
Hemal Jain, Founder of Global Sports, highlighted the vision behind the initiative, stating, “Our goal at Global Sports is to create a worldwide pickleball movement by delivering top-tier tournaments that blend competition, inclusivity, and community engagement. With Sania Mirza joining us, we are confident that Pickleball Open 2025 in Dubai will set a new benchmark for the sport in the region.”
The tournament will be hosted at PickleTurf Pickleball Club Dubai, the city’s premier indoor pickleball destination located at Mina Rashid. Designed for players of all skill levels, the club offers state-of-the-art indoor courts and serves as a vibrant hub for the sport’s enthusiasts. With its mission to create a welcoming community for training and competition, PickleTurf is playing a pivotal role in promoting pickleball’s growth in the region.
The Pickleball Open 2025 is set to attract top talent from around the globe, offering both players and fans an unforgettable sporting experience. With Global Sports, Sania Mirza, and PickleTurf coming together, the event is poised to be a milestone moment for pickleball’s expansion in the Middle East.
