Bhubaneswar, July 11, 2024 (TBB Bureau): For years, Aashirvaad Atta, has been a cherished part of this iconic regional festival. Continuing its journey, this year, Aashirvaad Atta presents an innovative campaign titled ‘Ratha Yatra Eka Aithiya’ — which translates to ‘Rath Yatra: An Eternal Journey.’ Pulling the chariot during the Puri Rath Yatra is a divine ritual, believed to bring ...

Bhubaneswar, July 5, 2024 (TBB Bureau): The Rath Yatra festival, a crowning jewel of Odisha’s rich cultural heritage, has been a beacon of tradition and faith for centuries. This year, the festival’s grandeur is set to reach new heights as Aashirvaad Atta, India’s leading atta brand, introduces a groundbreaking initiative, ‘Rath Yatra – Eka Aitihya,’ seamlessly blending innovation with age-old ...

TBB BUREAU BHUBANESWAR, JULY 1, 222 ITC’s Aashirvaad Atta, Odisha’s leading packaged atta brand, is back to celebrate Odisha’s most popular and prominent festival, the Puri Rath Yatra. Every year, lakhs of pilgrims gather to participate in the Rath Yatra to get a glimpse of the lord. To ensure that worshippers have a memorable experience, the brand has set up ...