Bhubaneswar, July 5, 2024 (TBB Bureau): Aashirvaad Salt is gearing up to celebrate the globally renowned Puri Rath Yatra 2024 with an innovative initiative, ‘Aashirvaad Iodine ka Chheenta’. This unique campaign aims to raise awareness about the critical importance of iodine in daily diets and encourages devotees to pledge to include iodized salt in their routine. This innovative campaign by ...

TBB BUREAU BHUBANESWAR, JULY 23, 2022 ITC’s Aashirvaad Salt, acclaimed for its high quality solar evaporated iodized salt and high standards of hygiene, celebrated and participated in Odisha’s largest annual festival, Puri Rath Yatra. Thoughtfully crafted to make a meaningful impact, the ‘Chutki Bhar Aashirvaad’ campaign was activated to ensure that all pilgrims stay hydrated and energized through the scorching ...