TBB BUREAU BHUBANESWAR, JULY 23, 2022 ITC’s Aashirvaad Salt, acclaimed for its high quality solar evaporated iodized salt and high standards of hygiene, celebrated and participated in Odisha’s largest annual festival, Puri Rath Yatra. Thoughtfully crafted to make a meaningful impact, the ‘Chutki Bhar Aashirvaad’ campaign was activated to ensure that all pilgrims stay hydrated and energized through the scorching ...

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