New Delhi, April 30, 2024 (TBB Bureau): Who would have thought that metals and minerals could bring a chuckle? In a departure from the usual stoic Business-to-Business (B2B) approach, Vedanta Aluminium, India’s leading aluminium producer, has kicked off an amusing social media campaign dubbed ComicAL. This initiative ingeniously showcases the diverse capabilities of aluminium, often hailed as the ‘Metal of ...

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