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Tag Archives: Jayajit Dash

Use scents to earn your cents – Dive into olfactory branding

YOU must have done this activity on numerous occasions, consciously or unconsciously. Walking into the swanky outlet of a marquee brand and sighting on the eyeball grabbing images and the tastefully done interiors. But beyond visuals, there’s something that must have gripped you. And left a stronger imprint on your mind than what you saw. I’m alluding to the scent, ...

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How Metaverse will be the new engine of economic growth

Jayajit Dash It is still around a decade in the waiting for the Metaverse to mature. Yet, the Metaverse is leading the diffusion of innovation and is emerging as the next bankable engine of economic growth. There are reasons why governments and enterprises are buying in the Metaverse’s three Ps- promise, potential and performance. By creating a fully immersive virtual ...

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Multitasking, the myth we are living with

JAYAJIT DASH Are you a master at multitasking? Think again. In today’s fast-paced world, multitasking has become a badge of honor, a sign of efficiency and productivity. But what if I told you that multitasking is actually slowing you down and damaging your brain? When we try to juggle multiple tasks at the same time, multitasking becomes a twisted form ...

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